AI marketing tools help businesses create content, analyze data, and even create marketing campaigns. From connecting with influencers to optimizing landing pages, AI can have a digital hand in almost every aspect of your marketing efforts.
What Are AI Marketing Tools?
AI marketing tools are a kind of software that uses machine learning and artificial intelligence to improve (and streamline) marketing workflows. These AI tools “ingest” data fed into them and analyze it, allowing the AI to perform its programmed task. That task might be anything from identifying current consumer trends to creating a forecast for the next quarter.
9 Benefits of Using AI Marketing Tools
The benefits of using AI marketing tools range from providing data analytics to helping with content creation and personalizing the customer experience.
AI for Customer Personalization
Artificial intelligence provides helpful data analytics to make the most out of collected customer data. Measuring customer data is vital to engaging with your target audience in an effective manner. AI not only tracks how customers interact with your brand but also provides key insights to help you personalize content for specific audiences.
AI for Content Creation
Artificial intelligence helps with the content creation process in several ways. It can provide keyword insights, use generative AI to produce outlines for your writing team to follow, and even help improve the quality of your web pages for better rankings.
AI for Data Analytics
As you collect customer data, AI can begin to sort through it. You can use AI to more easily segment target audiences into groups, for example. Additionally, AI and machine learning models can use statistical decision trees to review the latest data and define (or redefine) your marketing objectives as the data changes.
The 9 Best AI Marketing Tools of 2024
Not all marketing tools are built the same, which is why it’s so important to try different tools before selecting the right one for your business. Out of the following marketing tools, many of them come with demos and free trials, letting you get a feel for the AI you’ll be working with to decide if it’s right for your marketing team.
AI Marketing Tools
Ready to integrate AI into your workflows? These AI marketing tools are among the most popular on the market today.
1. Jasper
Jasper AI, also called Jasper, is an AI-powered copywriting tool. With a prompt, it will generate text in the length you request, but human intervention may be best to improve the flow.
2. Grammarly
Need help with your grammar? Use AI to correct your text before sending emails or as you review written content. Grammarly works on the web and has a desktop version.
3. Seventh Sense
Seventh Sense is all about email marketing optimization. This AI tool uses behavior profiling to catch users’ attention and improve email open rates.
4. Surfer SEO
Getting your site to rank is simpler with Surfer SEO. Surfer optimizes your content by assessing keyword density, length, headers, and other factors that could affect your page’s ranking.
5. ChatGPT
ChatGPT is one of the best-known text generators. ChatGPT-4 is a language model that creates human-like text, allowing you to generate written content on demand. All you have to do is enter a request for the content you’d like to see.
6. Evolv AI
Evolv AI uses algorithms to help you perform A/B testing on your landing pages simultaneously. It identifies top-performing aspects of each iteration of your variable for better outcomes, letting you choose the best of the best for improved ROI.
7. Phrasee Ltd.
Phrasee is also a content generation and optimization AI tool. The difference between this artificial intelligence tool and others is that it focuses on writing enhanced subject lines tailored to your customers.
8. Acrolinx
Acrolinx focuses on content quality improvement. The AI tool is aimed at enterprises hoping to scale while improving their content for better rankings. The AI-powered marketing tool analyzes content to ensure it aligns with your brand.
9. ManyChat
ManyChat is an artificial intelligence chatbot. It’s specifically designed for marketing and sales and is typically found on Facebook and Instagram.
AI Content Marketing Tools
Top AI content marketing tools include:
1. Copy AI
Copy AI is an AI writing tool that creates different kinds of text. However, it’s best at social media content, which is ideal if you’re focused on social media marketing this year.
2. Surfer SEO
Surfer SEO made the list of the top marketing tools of 2024, and it’s an excellent option as you work on content writing for your website. The system gives you easy-to-use tips and insights, so you can make the most of your content across landing pages and through to checkout.
3. Canva
Graphic design can be challenging, but Canva makes it simpler. Canva has an AI image generation tool that doesn’t require coding, giving you quality images in just seconds. Type in a request, and Canva will produce your image. If it’s not what you want, you can try again or search Canva’s current library of imagery.
4. InVideo
AI video creation is made simpler with InVideo. The editing tool can feel advanced for new users, but there are ready-made templates you can choose from when you’re new to the tool’s features.
5. Synthesia
Produce AI-generated videos that take your marketing up a notch with Synthesia. It’s commonly used in e-learning, but it also has benefits for marketers (such as the option of creating content in 120 languages).
6. Descript
For AI and video editing, you’ll love working with Descript. This AI tool has key features including removing silence, creating digital voice profiles, and making common edits to audio and video content for podcasts and social media channels.
7. Murf
Text-to-voice technology is helpful for scripted audio, and Murf handles it like a champ. This tool lets you type in a script and select a preferred voice for easy content creation.
8. HubSpot
For an AI-powered content strategy, you can’t ignore HubSpot’s AI content creation tools. They can help with almost every part of content creation, from making social media content to brainstorming. HubSpot is one place to start as you look for tools designed to work together and handle every angle of your marketing efforts.
9. Headlime
Headlime creates copy for landing pages. This AI-powered writing system is powered by GPT-3 from OpenAI (a perk for fans of the platform). It includes a landing page builder and is designed to increase users’ time on your landing pages as well as overall conversion rates.
10. Reply IO
If you send out a lot of emails, you’re going to love Reply.io’s AI sales email assistant. Rather than having your own team create email responses and marketing tasks, Reply IO takes that routine task off your plate. As a self-described sales engagement platform, it automates responses to cold email drip campaigns and identifies possible leads for improved conversions.
11. Influencity
Influencer marketing is popular because it helps you reach target audiences that trust the influencer’s brand. From product reviews to hauls, the right marketing campaign can truly take advantage of what influencers have to offer.
With Influencity, you’ll have help reaching out to influencers, creating campaigns, and tracking your ROI.
12. Podium’s AI Employee
With Podium’s AI Employee, you can put your tasks on auto-pilot to save yourself time and drive more sales. Podium’s AI Employee assists with your marketing strategies, too. It can submit pre-approved texts to kick off conversations with leads, draft and send marketing texts, review invites and draft responses, and keep the conversation going with conversational AI that sounds just like the human you are.
How Can AI Be Used In Marketing?
In marketing, you already use tools to help you optimize campaigns, build ads, and more. With artificial intelligence, you can take your marketing to the next level by streamlining and optimizing your workflow.
AI can be used in marketing to help with customer personalization, letting you create unique content for each customer or customer segment. It can also assist you with content creation ranging from emails to video campaigns. And finally, it helps with data analytics, tracking patterns, and identifying trends to draw insights that help you make the most of your marketing efforts.
Essential Features of Any Great Marketing Tool
Any great marketing tool is going to have a set of essential features that you can use to create content or optimize your marketing strategy.
For marketing automation, it’s extremely helpful for your marketing tools to have features such as:
- Campaign and lead management. Creating a campaign and monitoring the leads can be time-consuming, which is why you’ll want an automation tool that can handle the day-to-day management on its own. Look for an AI that has a lead management feature to automate every step of the lead lifecycle.
- Email marketing. Using email marketing campaigns help you convert potential customers and keep past customers informed about new events or sales. With email automation, the AI takes care of the nitty-gritty, sending out email blasts and analyzing data (such as email open rates) for later analysis.
- A/B testing. Using A/B testing helps you create an effective landing page. A/B testing can be time-consuming, though, requiring you to make slight adjustments to see what works. With artificial intelligence, A/B testing is made much simpler. AI tools can run multiple scenarios simultaneously and analyze the findings.
- Content creation tools. You don’t always have time to wait for 10,000 words of content or brief SMS campaign texts. You also don’t always have the budget to hire actors for a video or a voice-over artist for a short TikTok campaign. That’s where AI content and SEO tools can come into play and help you create content that converts.
- Analytics and reporting. Finally, you’ll want to look for an AI tool that handles analytics as well as reporting. Why? It’s not simple to go through the berth of data you’ll collect from customers. AI can handle that workload much more easily than a human, processing and analyzing the information to help you make decisions for your business’s future.
Podium’s AI Employee Helps You Tackle Your Workflows
AI technology and marketing tools are making a significant difference in how companies and brands build content, perform outreach, and optimize their workflows. Interested in seeing how an AI Employee can work for you? Watch a demo and see why Podium has the top marketing solutions designed to help you generate leads and win customers.
