Every night, adults need around seven to nine hours of sleep. Those hours add up, which is why a mattress isn’t just a mattress. Mattresses have to provide a comfortable place to sleep and have the functionality needed for every person, no matter their health conditions, to rest easy.
Today, artificial intelligence (AI) technology is being integrated into mattresses and turning them into intelligent beds. New mattress technology has birthed smart mattresses that track sleep, help reduce snoring, and regulate your body temperature.
An AI bed is the future. But AI doesn’t just help make a mattress more relaxing; it also helps enhance mattress sales while improving the overall customer experience.
Role of AI in Enhancing Mattress Sales
AI isn’t just used to help customers feel more comfortable in their new beds. It can also be used to analyze data, develop personalized recommendations, create SEO marketing strategies, and streamline the sales process in the name of efficiency.
Data analytics for customer segmentation and targeting
With artificial intelligence, it’s easier than ever to collect data on customers’ sleep patterns, demographics, and other preferences. For your brand, analyzing this data and segmenting your customer base is key to personalizing marketing and reaching the right people with the correct marketing approach.
For instance, AI tools can identify customers with have sleep disorders or medical conditions who would benefit from an adjustable bed. Or, they can target customers who want high-tech functions, like a smart alarm or sleep coaching.
Personalized recommendations and marketing strategies
AI can also leverage machine learning algorithms, making it easier to personalize product recommendations. With AI, you can make better recommendations to shoppers based on their past purchases, current preferences, and known sleep habits for a marketing strategy that converts.
Streamlining sales processes and improving efficiency
Tired of the same daily grind? AI can help. It effectively eliminates repetitive daily tasks to help your sales team streamline its processes. Tools such as AI chatbots can work as customer service agents, answering questions and helping customers during the purchasing process. AI analytics can help track interactions throughout the funnel, too, so your team can optimize its sales strategies.
What Is an AI Bed?
AI beds use artificial intelligence technology to enhance sleep quality. They usually have sensors and specialized algorithms designed to adjust your mattress when needed. They often have the ability to adjust other aspects of the mattress, too, such as the temperature and sleep position.
Other common functions include:
- Snore detection
- Sleep tracking
- Sleep coaching
But, these beds don’t come cheap. For instance, the world’s first AI mattress, launched by HEKA, cost a shocking $280,000. But, that was 2021. Now, you can find models for much less, such as the ANSSIL string mattress, which comes in at around $1,200 for a twin-size mattress.
What Are The Benefits of AI Beds?
AI beds have an excellent benefit: They can track your health while you get a good night’s rest.
Heart rate
AI mattresses can track several important vital signs, but your heart rate is perhaps one of the most important. With AI mattresses, you’ll get real-time insight into your health indicators, including your heart rate, to let you know if you’re sleeping as peacefully as you should be. And, beneficially, any significant changes can trigger disease risk warnings, so you know when you need to speak with your medical provider.
Respiration tracking
AI mattresses can often track respiration as well as your heart rate and other health indicators. Like with your heart rate, it can also let you know if there are changes you need to be aware of.
Health issue alerts
As for health issue alerts, disease risk or health alerts are designed to let you know when something isn’t quite right. From snoring to changes in respiration and heart rate, these helpful AI tools can identify risk factors early so you know to address them.
AI Mattress: How Artificial Intelligence Can Help You Sell Personalized Mattresses
Artificial intelligence is fantastic inside a mattress, but it can also be used to help you sell mattresses to your consumer base. From chatbots that provide immediate customer service assistance to AI-powered analytics that help understand consumer trends (such as a push for a smart home or anti-snore functions), AI can make a big difference in your marketing workflow.
With AI, you’ll have data, data analysis, and forecasting all in one place, so you can optimize your marketing strategies, boost sales, and build a loyal audience.
Sleep personalization
Personalized sleep solutions help customers feel their best, which is why they love them. AI helps you take advantage of that sought-after benefit.
AI mattresses adjust their own firmness, support, and temperature based on a person’s preferences and sleep patterns. Compared to normal mattresses without AI technology, they’re lightyears ahead of the competition. This is a huge selling point for AI mattresses.
Mattresses tailored to custom customer requirements
Your customers aren’t all the same. People sleep differently, and they need a mattress that responds accordingly. Having to manually adjust a bedframe or mattress when you want to be more comfortable is frustrating. AI takes that frustration away by making adjustments automatically or on demand. Normal mattresses just can’t beat that level of ease of customization.
Machine learning and data gathering for customer analysis
Artificial intelligence has one more perk: It can continuously gather and analyze customer data to help you improve your product.
Having consumer data that updates keeps you ahead of the curve, allowing you to tailor your content marketing strategies to your target audiences and adapt to changes in the market.
How AI Overcomes Sleep Challenges
AI mattresses help by collecting (and monitoring) sleep data. They then send that information to the user and trigger health alerts when needed. Together, these functions provide helpful insights that help people get better sleep to improve their health.
Insomnia
Insomnia can keep you up at night, but an AI mattress may be the solution. An AI mattress that collects biometric data can quickly create a personalized mattress firmness to make you more comfortable. Or, it can adjust the angle of the bed to help you fall asleep.
Sleep apnea
Sleep apnea is a potentially dangerous condition. People with sleep apnea sometimes stop breathing in their sleep, which can lead to exhaustion and other health issues. AI can also adjust the angle of the bed, temperature, firmness, and other features, improving your sleep position to reduce symptoms of the condition.
Irregular sleep patterns
When you sleep, your body rotates through several sleep stages. AI mattresses identify when you move or get up, so you can see when your sleep was disrupted. They can also produce a personalized sleep report to help you make changes for better rest at night.
AI in The Mattress Production Process
Smart bed production companies can use AI to streamline processes, reduce costs, and increase productivity.
Streamlined production processes
Streamlined production processes help reduce costs and losses. With AI, it’s possible to analyze real-time data, identify bottlenecks, automate repetitive tasks to make workflows more efficient, and improve inventory management. AI can even help improve product distribution, ensuring the right products are on the shelves (or in homes) when they’re supposed to be.
Inventory management and forecasting
Inventory management and forecasting are best supported by analyzing changes in supply and demand. Using AI, it’s possible to gauge market demand, helping manufacturers recognize signs of panic buying or a lull in the market.
Using data analytics by reviewing historical sales data and market trends, AI predicts demand and automatically optimizes inventory levels to help cut down on related costs.
Quality control and waste reduction
The products that leave a warehouse must, at the bare minimum, be of the same standard level of quality. Artificial intelligence helps by monitoring quality with sensors and tools to find defects in the materials used in AI mattresses.
AI-driven predictive maintenance systems also help keep equipment running by anticipating necessary maintenance and predicting potential failures before they occur.
AI in Mattress Customer Experience
The customer experience can make or break loyalty to your brand (as well as the reviews you receive). Artificial intelligence improves customers’ experiences by leveraging data. That data provides insights into what customers are looking for, so your brand can provide content and services to match.
AI-driven customer insights and recommendations
Artificial intelligence in the mattress industry doesn’t just revolve around sleep data. It also analyzes the preferences, patterns, and behaviors of those in the target audience.
Use AI to make stronger, more personalized recommendations to your customers. When customers are happy, they engage more for better brand loyalty over time.
Virtual shopping assistants and chatbots
Sometimes, customers need support as they shop. With virtual shopping assistants and chatbots, improving the shopping process is simple. Customers get the help they need on demand, improving satisfaction and streamlining the purchasing process.
Improved post-purchase services
Finally, consider how AI can help your business provide the post-purchase services customers need. From reminders about product maintenance to reordering, the right AI makes a difference.
How to Choose an AI Mattress
To choose the right AI mattress, it’s crucial to consider the features offered. Customers should assess the mattress’s range of capabilities to see if it matches their sleep goals.
Additionally, many mattresses sync with smart home devices to adjust lighting and room temperature, requiring device compatibility.
Finally, AI mattresses have varied price points. Customers should consider their budgets and think through all of these factors to make an informed decision.
Podium’s AI for Mattress Stores
AI mattresses are changing the world of sleep wellness. With real-time sleep tracking, smart-home pairing, health diagnostics, and personalization options, these AI products optimize sleep for better sleep quality.
Even better, artificial intelligence makes selling smart mattresses easy by analyzing data and getting the product in front of those who need it most.
You can take advantage of AI to analyze your customer base and boost your sales. Learn more about Podium’s AI Employee and how they can help your brand’s growth today.
