The 12 Best AI Writing Tools and Content Generators in 2025

Content marketing, which is the creation of online or digital content to encourage interest in products or services, has become a necessary part of marketing strategies for businesses today. It’s a way to reach your business’s audiences, establish authority, and build social proof.

But, creating content takes time, and it can be hard to keep up with trends. Creating content can be costly, too, making it important to look for options that ensure your business can get the unlimited words it needs to reach the right audiences and make the most of content every time. For that reason, many businesses use a combination of content writers, editors, AI writing tools, and other marketing experts to get their content produced, vetted, and in front of the right target audience members.

AI writing tools are relatively new to the content marketing scene. AI writing tools have some benefits that you may appreciate as you investigate new technology to drive revenue and improve your workflows while also producing quality content in your brand voice. Whether for brainstorming new content, repurposing content you used in the past, or creating outlines for your writing team, these tools can be a big help as you create content to build your brand.

What are AI writing tools?

AI writing tools, also called AI content writers, are a type of software. AI writing tools can generate human-like text based on a specific prompt. For example, you can input a prompt such as “write 200 words on the importance of the Fourth of July,” and the AI will produce content immediately. From there, you can tweak the content, use a new prompt to get different information from the AI writing tools, or use the content as-is.

Artificial intelligence (AI) content generation, copywriting, and editing tools have existed since the late 1990s or early 2000s, but it wasn’t until the last couple of years that they have become intelligent enough to function as useful tools. Today, AI writing tools still have limited scope and functionality, but the quality of the content these tools can produce has become much better.

AI writing tools can help your business create content in several ways, including generating content from an outline or simple prompt, copywriting core content, and editing written content (either produced by AI or human writers). Here’s more information on why an AI writer may work for you and on how to use tools such as Frase, Sudowrite, Writesonic, or others to get the content you need to support your brand.

The Top 10 AI Writing Tools Ranked

With the power of AI technology, many new AI writing tools have emerged. The best AI tools do everything from brainstorming with you to editing work you’ve already finished. But, they’re not all the same.

Some of the top AI writing tools on the market today include:

Anyword

Anyword is a web-based writing tool. With Anyword, you direct the AI to create content containing keywords and other details you want in your final piece. It features tools such as Website Targeted Message and Data-Driven Editor. Anyword starts at $49 a month for one user and a single brand voice, so it’s best for those with tight budgets who know how they want their branding to sound without much trial and error.

ChatGPT

ChatGPT is Open AI’s brainchild. This chatbot works on the Open AI GPT model, which also powers several other AI text tools. This software requires you to understand prompting a little better than others, but with enough context and details about what you want, it can craft a significant amount of content in just a few seconds. It’s also interesting to use ChatGPT because it lets you bounce ideas back and forth, so you can refine your content without creating completely new prompts or re-inserting that content a second time. ChatGPT has a free version, which is perfect for brands interested in seeing what this model can do.

Copy.ai

Copy.ai is a writing tool designed for automation. It is designed for sales and marketing teams and can assist in repurposing content, finding prospects and leads, or even identifying plagiarism. Whatever your team does that feels repetitive in the content space, this tool can ease the burden. It has several preset workflows and can match the output to the tone of your choice. It starts at $49 a month.

Jasper

Jasper was one of the first AI writing tools to come to market, and for that reason, many people think it’s the best AI for written content. However, Jasper (once known as Jarvis) is only aimed at marketing-based writing and is best for teams that need marketing content, so it won’t work for everyone. It has collaboration features, a simple prompting system, and options to add your target audience and specific details for the final copy. Jasper starts at $49 a month.

Rytr

Rytr is an AI writing assistant you can use on the web. It includes a basic AI art generator with all plans, which sets it apart from other AI content writing platforms. Rytr also includes a plagiarism checker, which is important when you’re working with mass-produced content. Rytr is also based on the GPT model, so expect a similar output to that of ChatGPT. Rytr offers a free plan, limited to generating 10,000 characters a month, and paid plans start at $9.

Scalenut

Scalenut calls itself an AI co-pilot that powers the lifecycle of your SEO content. Its features include keyword planning, blog creation tools such as AI assisted content writing, and interlinking. The company also claims that Scalenut can humanize content, produce real-time SEO scores, and give you deeper insight into how your content is performing. This all-in-one co-pilot software handles almost every aspect of your SEO and content creation process for increased efficiency. Scalenut starts at $39 a month for individual plans.

Sudowrite

Sudewrite works as an idea generator and project management tool. Unlike many AI writing assistants, this one is focused on creative writing and is specifically designed for fiction authors. It has elements such as a genre chooser to keep your story moving in the right direction. Unlike some tools, this one allows you to input your own story and will help you continue it when you get writer’s block or suggest new phrases when you’re stuck. The tool starts at $10 a month.

Type

If your brand has a writing team but you need help editing content, Type could be a good choice. Type is an AI-first document editor capable of creating written content as well as editing it to fit your specific needs, such as transforming it into an Instagram-worthy description or short script. Top features of Type include using OpenAI’s GPT-4 model or Anthropic’s Claude 3 for varied results. Type starts at $29 a month.

Writer

Writer is an AI that comes with extra features such as “Ask Writer,” “Recaps,” and “Blog Builder,” letting you get projects started quickly, transcribe meetings in seconds, and build out content to keep your blog flourishing. It also has grammar features that work similarly to Grammarly by suggesting edits to improve readability. It starts at $18 a month for the base paid plan, or you can use the free plan if you’re only interested in a text editor.

Writesonic

Available on the web, Writesonic is a GPT-model-based AI that generates text for you. Writesonic lets you choose between using the latest AI models, GPT-3.5 or 4, on business plans, so you have the newest technology on your side. Like other text generators, Writesonic has templates, an editor, options for setting your brand voice, and other features that help you create content that ranks. Writesonic is a free plan for up to 10,000 GPT-3.5 words each month, or you can get the paid Business plan for $19 per month.

Notion AI

Notion AI is another AI writing tool you can use to create content in moments. It has a Q&A feature that lets you ask questions before finding answers for you within your own projects, documents, and wikis. Essentially, it’s an AI writing assistant. That’s a helpful feature for cross-referencing your content as you work on your marketing strategies. And, unlike some other writing tools, Notion AI can translate your content into German, Spanish, Japanese, and other languages, so you can run a multilingual campaign at the click of a button. Notion offers a free plan, or you can upgrade for as little as $10 a month for unlimited file uploads and up to 100 guests.

Wordtune

For help getting through content creation, Wordtune has generative AI functionality to speed up your workflows. Wordtune rewrites content, lets you create content from scratch, and has a summarization tool to quickly give you an idea of what content’s talking about. It also features AI answers, a function that lets you get answers from your own personalized knowledge base with a simple request via the chatbot. Wordtune starts at $0 a month for the free plan, but it limits you to only 10 rewrites or three summaries. For $6.99 a month, you get up to 30 rewrites on Wordtune, or you can get unlimited support for $9.99 a month.

How to Choose the Best AI Writer for Your Business

Not all AI tools are made equal, even though they often use Open AI’s GPT models. Some of the things you should consider when choosing an AI writer include your budget, content needs, and the user interface.

For example, if you have a tight budget and no funds to pay for an AI text generator, you may like using ChatGPT or Writesonic. Both have free options, though the amount of text you can generate or when you can generate it may vary.

Another thing to think about is your content needs. For businesses that produce only a few thousand words of short-form copy a month, a free tool such as Writesonic or Writer might be good enough. However, if you’re producing a mass amount of content and want to use the latest, greatest technology, going directly to the source with ChatGPT 4.0 or choosing a tool with additional SEO and optimization features, such as Scalenut, could be the right choice for you.

Finally, don’t forget about the user interface. If you’re very familiar with using AI and working on prompts, you’ll have no problem working with ChatGPT or a similar program that functions as a simple-input AI writing assistant. However, if you aren’t AI savvy, you may find that you prefer a clean, straightforward user experience. Jasper, Rytr, and other AI writing generators keep their interfaces crisp and user-friendly, so you can quickly log in and get started.

Communicate Naturally With Your Customers With Podium’s AI Employee

The right AI tool makes staying connected with your leads and customers simple, ensuring they have the best experience with your business. With an AI text generator or assistant, you’ll have the written content you need in seconds, allowing you to build content that converts. And, if they have a plagiarism checker, you’ll know the content writing software hasn’t duplicated work already on the web.

Podium’s AI Employee helps convert more leads by giving you an AI-powered inbox that automatically sends human-like replies to incoming messages. With your AI Employee at the helm, it’s easier than ever to reply to chats, texts, social messages, calls, and more, all in one place.

Ready to see how Podium’s AI Employee can help you get 30% more sales? Watch a demo.