10 Best CRMs for Hospitality

Hospitality thrives on the ability to create exceptional customer experiences. In this digital age, providing such impeccable experiences requires leveraging technology effectively—a perfect example of which is Customer Relationship Management (CRM). CRM tools play a pivotal role in managing and improving business relationships, ensuring customer satisfaction and loyalty. Read on for the 10 best CRMs designed to elevate your service industry game. And don’t worry, we’ve made sure to include some finds from Podium’s lineup as well.

1. Salesforce

Salesforce is widely acclaimed across various industries. This platform offers extensive customization options, allowing businesses to modify it according to their customer service needs. It is robust, scalable, and helpful in streamlining various customer-centric tasks such as appointment scheduling, customer retention, and segmentation.

We recommend Salesforce for its comprehensive range of features and capabilities that make it a good fit for any hospitality business, regardless of size or type. Salesforce can be an effective tool for managing and growing your customer base, improving customer satisfaction and overall business performance in the hospitality industry.

2. Podium Webchat

Podium Webchat goes beyond the traditional CRM scope by offering a unified inbox to manage all customer communications effectively. As a mobile-friendly platform, it aids in effortlessly converting website traffic into text message conversations, allowing businesses to respond in real-time.

Webchat is perfect for the hospitality industry due to its ability to instantly connect you with customers, which is a critical aspect of your service-oriented field. With Webchat you can handle bookings, address queries, and solicit feedback all while building strong and enduring customer relationships. Its seamless integration with your website and the traffic conversion features make it a must-have tool for your needs.

3. Zoho CRM

Zoho CRM is another versatile tool offering an array of features like salesforce automation, customer segmentation, and an accessible interface. Despite handling large volumes of data, Zoho maintains its user-friendly nature, focusing on improving the consumer experience.

Considering Zoho CRM could benefit your hospitality business due to its advanced CRM analytics. This feature is highly advantageous in understanding and responding to changing customer needs in your dynamic industry.

4. HubSpot

HubSpot’s CRM offers a unified platform for sales, marketing, customer service, and content management. It automates several tasks, saving crucial time for businesses to focus on elevating customer experiences.

The blend of Hubspot’s seamless integrations, reporting capabilities, and ability to manage multiple customer touchpoints make it a fruitful investment for hospitality businesses working to create delightful customer moments.

5. Freshworks CRM

Freshworks CRM combines a contact management system with robust sales capabilities in one solution. Notably, it boasts an AI-driven analytics platform for predicting customer behavior which is a critical factor in tailoring personalized experiences.

We recommend Freshworks CRM to hospitality businesses for its ability to provide insights into customer behavior. These can help shape successful, customer-centric strategies.

6. Pipedrive CRM

Pipedrive CRM focuses on sales and deal management. Its ease of use, customization options, and robust mobile apps facilitate remote management which is a rising need in the contemporary hospitality sector.

Integrating Pipedrive CRM can prove beneficial in tracking and managing your sales, ensuring an increased rate of customer satisfaction.

7. Insightly CRM

Insightly CRM offers a wide array of features like task management, pipeline monitoring, and email tracking, which help businesses manage customer interactions effectively.

We recommend Insightly CRM for hospitality businesses due to its comprehensive contact and project management attributes that allow for effective coordination among different teams, leading to better customer service.

8. Microsoft Dynamic 365

Microsoft Dynamic 365 is an all-encompassing solution that optimizes various business processes and aids in mapping strategic interactions with customers.

The array of functionalities provided by Microsoft Dynamic 365 can help businesses in the hospitality sector boost their customer service efforts, enhancing customer loyalty and retention.

9. Podium Inbox

Podium Inbox makes managing the plethora of customer interactions easier by providing a single platform for all messages. Its key feature is message assignment, which ensures prompt responses to customer queries.

The ability that Podium Inbox offers to manage multiple conversations on a single platform can improve your response rates, leading to better customer satisfaction and retention.

10. Nutshell CRM

Nutshell CRM is a user-friendly platform known for its exceptional sales automation features. It helps businesses deliver personalized customer experiences by effectively tracking and managing all customer touchpoints.

We recommend Nutshell CRM to your hospitality business as it simplifies building and nurturing customer relationships, leading to increased customer loyalty and repeat business.

Get Started

Understanding your customers’ needs and providing superior service is at the heart of the hospitality industry. This industry-specific compilation of CRM tools includes some big players. Each is capable of helping you step up your game. CRM tools like Podium’s Webchat and Inbox tools offer unique features that combine traditional CRM capabilities with innovative solutions. As you choose a CRM, focus on those that address your unique challenges and elevate your ability to deliver the remarkable experiences your customers expect.