10 Best Software Tools for Marine Dealerships

Running a successful marine dealership involves juggling multiple tasks effectively. Whether it’s inventory tracking, customer management, analytics, or online reputation control, the right software tools can help elevate your business operations. At Podium, we understand the importance of leveraging technology to stay ahead. We’ve curated a list of the top 10 software tools that are indispensable for any marine dealership in today’s digital environment.

1. CDK Lightspeed EVO

CDK Lightspeed EVO is a comprehensive dealer management system built specifically for marine businesses. This platform enables efficient inventory management, sales automation, and customer relationship management to streamline your business operations.

We recommend CDK Lightspeed EVO for its robust and specialized features catering to the unique demands of the marine retail industry.

2. Podium Reviews

Podium Reviews is a great tool that allows your business to manage and respond to customer reviews across various platforms from one easy-to-use dashboard. With this tool, you will be able to effectively control your online reputation.

Given that most potential customers read reviews before making a purchase, this tool can help you showcase positive feedback and address any negative experiences promptly, maintaining a solid online presence for your marine dealership.

3. Advent Resources

Advent Resources, a high-performance software solution tailored to the marine, automotive, and RV industries, offers powerful tools for finance, insurance, CRM, and inventory management.

We suggest Advent Resources for its role-based access controls, intuitive dashboard, and strong business intelligence capabilities that empower your maritime business.

4. Square

Square is a versatile software platform that enables easy payments, sales analytics, and inventory management. It offers specialized solutions for businesses in the marine industry such as boating and fishing supply stores.

Choose Square for its user-friendly design, detailed reporting, and robust features that can support your marine business’s financial operations.

5. Motility

Incorporate Motility’s dealer management system for marine businesses into your dealership. It provides comprehensive tools for sales, F&I, Parts, and service tracking.

We stand by Motility for its 30+ years of experience and dedication to serving the specific needs of the marine industry.

6. Shopify

Opt for ecommerce giant, Shopify, for a unique online shopping experience for your customers. It’s an easy-to-use platform enabling you to sell marine supplies and equipment online with a wide range of customization options.

We love Shopify for its security, scalability, and excellent customer support, making it an excellent choice for marine businesses of all sizes.

7. Wondersign

Capture customer attention and drive sales with digital signage and endless aisle solutions of Wondersign.

We recommend Wondersign for its capacity to enhance the in-store customer experience and for the versatility of content it can display, from product information to promotional videos.

8. Zendesk

Zendesk offers a suite of tools to manage customer interactions, improving the customer experience. From live chat to ticketing systems, this platform ensures seamless customer service.

We suggest Zendesk for its helpful integration capabilities, enabling your marine dealership to deliver stellar customer service.

9. Podium Webchat

A part of the Podium arsenal, Podium Webchat helps marine dealerships to connect with customers effectively at their convenience. With this application, you can convert website visitors into leads and then into customers with real-time conversations.

Webchat stands out for enhancing communication with customers and enabling quicker responses which, in turn, boots both customer service and sales in your marine dealership.

10. FreshBooks

Use FreshBooks to manage your accounting needs. Offering features like invoicing, expense tracking, and time tracking, this software simplifies the financial side of running a marine dealership.

Choose FreshBooks as your accounting companion for its simple interface and comprehensive features that make financial management a breeze.

Get Started

Transforming your marine dealership in this digital age isn’t an uphill battle with the right tools in your arsenal. Utilizing these specific tools can help manage and grow your marine business. If you’re looking to bring all of these functionalities together, explore how Podium can help optimize your business processes and enhance your customer journey. Take control of your online presence, manage customer interactions effectively, and drive success to your dealership with Podium.