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Bing Places for Business 101: How to Claim Your Bing Business Listing

Ashlee Nunez

Ashlee Nunez

Learn how to maximize your online presence with Bing Places for Business. Boost your visibility and attract more customers today.
clock0 min. read

Bing still has search engine market share. As it turns out, creating a listing within Bing Places for Business can help boost your local SEO. Bing Places for Business helps customers easily find your business when they search for it and can provide an important boost to your online visibility. In addition to potential customers finding you more easily, claiming your business listing on Bing Places for Business also provides an additional layer of trust. When someone searches for your business in their local area or online, they’ll know that you’re a legitimate and trusted company as long as your listing is verified. 

On Bing Places for Business, you can add important details about your business, such as opening hours, contact information, photos and videos, products or services offered, and more. All of this helps potential customers get to know your business better so they can decide whether it’s worth their time and money to visit or purchase from you. 

When creating a listing, it’s essential to make sure all of your business information is accurate and up-to-date. This means double-checking that you have the correct address, phone number, website URL, and any other relevant information listed. You can also add photos of your business or products to show potential customers what you offer. Include special offers and discounts for customers who find your business through Bing Place.

We know what you’re thinking. When it comes to search engines, does any non-Google platform matter? Simple answer: yes. Take Bing for example. Just because Bing isn’t the search engine powerhouse that Google is, it doesn’t mean that it can’t boost your SEO and increase your visibility as a business. Contrary to popular belief, Bing still has search engine market share. As it turns out, creating and managing a listing within Bing Places for Business can help you establish a solid online reputation.

What is Bing Places for business?

Similar to Google Business Profile, Bing Places for Business is a free local business directory that allows businesses to add their listings to Bing so that they are found in searches. With a Bing Places for Business listing, your business can enjoy improved local search rankings and provide potential customers with accurate information about your business. Plus, it enables your business to have better control over its online reputation.

Setting up a listing on Bing Places for Business offers a range of benefits that can significantly enhance your online presence. 

By taking advantage of this service, you can increase your business’s visibility on the Bing search engine, which in turn drives more traffic to your website and attracts potential customers. Moreover, Bing Places for Business allows you to provide important information about your business, such as location, hours of operation, and contact details, enabling users to effortlessly find and connect with your establishment. Utilizing this platform not only improves your online reputation but also allows your target audience to find and engage with your business more efficiently.

How to Claim a Bing Places for Business Listing in 8 Steps

In this section, we will explore how to set up a listing on Bing Places for Business. By establishing a presence on this popular search engine, businesses can significantly enhance their online visibility, attract more customers, and ultimately drive higher revenue. Bing Places for Business helps businesses to create an online presence with a few simple steps. It allows them to add important details about their business such as name, address, phone number, website URL, hours of operation, and photos. These details are then featured prominently in relevant search results on Bing so that customers can quickly access the information they need. This ensures that customers can easily find and reach out to the business. 

Bing Places for Business offers a range of features that make managing and optimizing your listing a breeze, allowing you to focus on what matters most—growing your business. Read on to discover the advantages of leveraging Bing Places for Business and learn how it can propel your venture to new heights.

1. Create and sign in to your Microsoft Account.

Before you can use Bing Places for Business, you’ll need a Microsoft account. If you don’t have one already, sign up for one at the Microsoft website. Once you have an account, sign in to get started with Bing Places for Business.

2. Create or claim your business listing.

Next, you will need to create a new business listing or claim an existing one. Visit the Bing Places for Business website and click on “Get Started.” If your business is already listed, click “Claim Business” and follow the prompts. If not, click “Add New Business” to create a new listing.

3. Add your business details.

Fill in your business information, including the name, address, phone number, website, and business category. Be sure to add accurate and up-to-date information to make it easier for customers to find you.

4. Verify your listing.

Bing will require you to verify your listing to ensure the information is accurate. This can be done via phone, email, or mail, depending on your location and preferences. Follow the prompts to complete the verification process.

5. Keep Bing search statistics in mind.

When optimizing your Bing listing, it’s helpful to know some key Bing search statistics. These include:

  •  Bing is the second most popular search engine in the world after Google, with a market share of around 2.7% as of 2021.
  • Microsoft’s Bing search engine receives over 5 billion searches per month worldwide.
  • Bing’s image search feature has over 4.6 billion monthly page views.
  • In 2020, Bing Ads had a global market share of 5.6% in the digital advertising industry.
  • Bing’s voice search feature has a 25% market share in the United States.

6. Choose a tool to manage your Bing business listing.

There are several tools available to help you manage your Bing listing. Some popular options include:

  • Podium: Offers a comprehensive platform for managing business listings, reviews, and messaging.
  • Semrush: Provides a suite of tools for managing and optimizing your online presence, including your Bing listing.
  • Hibu: Offers online marketing services tailored for small businesses, including managing Bing listings.
  • Fiverr: Connects you with freelancers who can help manage your Bing listing and other online marketing tasks.

7. Improve your Bing listing ranking.

To improve your Bing listing’s search ranking, be sure to optimize your listing with relevant keywords, accurate business information, and high-quality images. Encourage customers to leave reviews, as this can also help improve your listing’s visibility.

8. Add compelling posts to attract new customers.

Regularly adding engaging and relevant posts to your Bing listing can help attract new customers. Share news, updates, promotions, or useful information to keep your listing fresh and interesting. This will help potential customers see your business as active and engaged and may encourage them to learn more about your offerings.

What are the benefits of Bing Places for business listing?

Utilizing Bing gives your business enormous potential. Paired with other tools designed to help you manage your online presence, a well-built Bing Places for Business listing can boost your business’s visibility and allows you to position your business for greater success. A few other benefits of using Bing Places for Business include:

  • Bing Places for Business allows you to manage and control information about your business on the web so that potential customers find the most accurate and up-to-date info that they need to make purchasing decisions. Providing the best and most consistent information to web searchers builds trust and improves your ability to earn new customers.
  • Bing Places for Business helps increase your business’s visibility. Having accurate info, and disseminating it across many different business tools helps you to secure more leads as potential customers more easily find you on the web. 
  • The science (albeit ever-changing) behind SEO dictates that businesses with up-to-date and accurate info are rewarded better rankings by search engines. A strong business listing on Bing helps indicate to search engine algorithms that your business is worthy of higher rankings. With better SEO, you’re increasing your ability to be found on the web. As we said, better visibility, better business success.

How to Get the Most Out of Your Bing Business Listing

1. Claim your listing.

Manually add a new listing to Bing Places for Business, or claim it if a listing has already been created. You’ll need basic details — address, phone number, and the name of your business to start. A business with multiple locations can add them with Bing’s bulk upload tool. An even easier option? If you’ve already got an active listing on Google Business Profile, you can import details from Google. This makes the process quick and easy — you’ll get instant verification on Bing if you’re already verified on Google Business Profile.

2. Complete your listing profile.

Add or edit important details on your listing through your online dashboard so that online searchers find the most accurate and updated information about your business. Enrich your listing and optimize it for maximum SEO with high-quality photos and useful details, like hours of operation, services offered, payment options, and available communication channels. Always make sure your information is up-to-date, accurate, and complete with comprehensive details.

3. Verify your listing.

As we said, if you’re already listed in your Google Business Profile, verification with Bing Places for Business is a snap. If you haven’t created a Google Business Profile yet, you can verify your Bing listing by receiving a PIN at your business address, phone, or email. Once you receive your pin, you can log in and enter it on your Bing dashboard.

What are the benefits of Bing Places for Business Listing?

Utilizing Bing gives your business enormous potential. Paired with other tools designed to help you manage your online presence, a well-built Bing Places for Business listing can boost your business’s visibility and allows you to position your business for more tremendous success. A few other benefits of using Bing Places for Business include:

  • Bing Places for Business allows you to manage and control information about your business on the web so that potential customers find the most accurate and up-to-date info that they need to make purchasing decisions. Providing the best and most consistent information to web searchers builds trust and improves your ability to earn new customers.
  • Bing Places for Business helps increase your business’s visibility. Having accurate info, and disseminating it across many different business tools helps you to secure more leads as potential customers more easily find you on the web.
  • The science (albeit ever-changing) behind SEO dictates that businesses with up-to-date and accurate info are rewarded better rankings by search engines. A strong business listing on Bing helps indicate to search engine algorithms that your business is worthy of higher rankings. With better SEO, you’re increasing your ability to be found on the web. As we said, better visibility, better business success.

FAQs: People Also Ask: Bing Places for Business

Q: 1. Is Bing Places for Business free?

A: Yes, Bing Places for Business is a free platform to help businesses manage their online presence and attract more customers.

Q: 2. What is a Bing business?

A: Bing business refers to the online listing or profile created on Bing Places for Business, which helps businesses showcase their information, such as an address, phone number, and operating hours, to potential customers.

Q: 3. Does Bing have a business page?

A: Yes, Bing Places for Business provides businesses with a dedicated business page where they can add and manage their information, respond to customer reviews, and track their online performance.

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