With the increased popularity of technology and the rise of a digital world, social media in marketing has become a strategic and useful tool. 

By using social media marketing, you are meeting your target audience, where they already spend a majority of their time.  

One of the most popular social media platforms is Facebook, making it the ideal place to promote your business and the products/services you offer, connecting with potential customers along the way. 

The social networking service, Facebook, was created by Mark Zuckerburg in 2004. It was initially developed for Harvard students as a networking tool but quickly spread to other schools, and Facebook finally became available to the public in 2006. 

Facebook statistics show that the site has had a significant impact on digital marketing but, more specifically, social media marketing. It has opened doors for businesses to create a page and post content for their followers to view,  giving them the opportunity to reach them and connect with them on a new level. 

Social media marketing, especially on Facebook, can help you gain exposure, engaging with potential leads while educating them about your brand.

Using Facebook to promote your business can be a budget-friendly and cost-effective solution to fulfill your marketing needs, saving on your business’s marketing budget. 

Most importantly, social media is a valuable tool to showcase your company and put it on display, educating your target audience through the content you create. This will help you to generate more traffic to your landing page, increase leads and, in turn, see an influx in sales as a result. 

Using social media platforms like Facebook can completely change the game for your business, allowing you to find relevant yet strategic ways to interact with your audience while turning them into leads to create a loyal customer base.

Check out these Facebook statistics to help you build success for your company in 2022. 

Facebook statistics about Facebook audiences. 

1.) In 2020, Facebook had 2.8 billion monthly active users all over the globe. (Statista)

2.) Facebook has a combined 258 million monthly active users in the United States and Canada. (Statista) 

3.) Social networking is one of the most popular internet activities in the United States. (Statista) 

4.) 79% of Internet users in the U.S. have a social networking profile. (Statista)

5.) Market leader Facebook accounted for 60% of all social media site visits in the United States. (Statista) 

6.) In 2020 it was found that 73% of U.S. Facebook accounts belonged to daily active users. (Statista) 

7.) For many users, social media is a part of their daily routine. 7 in 10 Facebook users visit this site at least once a day. (PewResearch) 

8.) Market leader, Facebook, was the first social media platform to reach 1 billion registered accounts. (Statista)  

9.) There are 500,000 new Facebook users added daily. (FinancesOnline) 

10.) There are 190 million Facebook users in the United States. (Statista) 

11.) There are 140 million Facebook users in Indonesia. (Statista) 

12.) There are 130 million Facebook users in Brazil. (Statista) 

13.) The country with the largest audience is India, with 290 million Facebook users. (Statista) 

14.) Young adults were the earliest social media adopters, but usage by older adults has increased in recent years. (PewResearch) 

15.) In 2019, 79% of Facebook users in the United States were adult women. (Statista)

16.) In 2019, 79% of Facebook users in the United States were between 30 and 49 years old. (Statista) 

17.) In January 2021, it was found that 9.6% of global Facebook users were women between the ages of 18-24. (Statista) 

18.) In January 2021, it was also found that male users between the ages of 25-34 made up the largest demographic of people that use Facebook worldwide. (Statista)

19.) As of January 2021, male and female users ages 25-34 were the largest group of Facebook users in the United States. (Statista) 

20.) The demographic of Facebook’s users in the U.S. is mostly made up of millennials, with 25-34-year-olds making up a large share of users in the country. (Statista) 

21.) In 2021, in the United States, 73% of Facebook users had received a college degree. (Statista) 

22.) Facebook has been made available in over 100 languages, with 300,000 users using translations. (Market US) 

Facebook statistics proving it’s the superior social media platform for business. 

23.) Over the years, social media, including Facebook, has become one of the most popular and successful forms of digital marketing. (Statista) 

24.) Since 2004 Facebook has transformed the digital marketing landscape, helping drive user engagement for some of the most recognizable brands. (Statista) 

25.) Facebook is considered one of the Big Four tech companies, next to Google, Apple, and Amazon. (Statista) 

26.) On Facebook, businesses can connect with their customers and target audience to share updates about sales, new products, and more through the content posted to their page. (BusinessNewsDaily) 

27.) Facebook prioritizes relationships to help you build an interconnected online community. (BusinessNewsToday)

28.) Facebook is among the top 3 social platforms used by global marketers. (Statista) 

29.) In 2020, Facebook was the most commonly used social media platform among marketers worldwide. (Statista) 

30.) Facebook is the leading social media platform, reaching 59% of social media users. (SocialMediaToday)

31.) Social media allows advertisers to reach billions of potential customers every single day. (Statista) 

32.) Social media marketing’s primary purpose is to connect marketers with current and potential customers. (Statista) 

33.) There are many ways having a Facebook page can make your business fruitful. Facebook gives you the opportunity to create a community surrounding your business and discover more about your targeted audience. (SMB) 

34.) Improved traffic, lead generation, and customer loyalty are growing reasons why marketers see value in Facebook. (Statista)

35.) The benefits of using social media platforms like Facebook for marketing include increased exposure for your brand and increased traffic to your website. (Statista) 

36.) The advantages of social media marketing include reaching new leads and improving sales with a loyal customer base. (Statista) 

37.) It takes a lot of consistency to take your Facebook page and turn it into a community. You must customize your page, make it useful and engage with leads on your page. (SMB) 

38.) In 2017, 86% of companies used Facebook for their marketing needs. (Statista) 

39.) In 2020, survey respondents were asked what the most important social media platform for their business was, and a majority selected Facebook. (Statista) 

40.) In 2021, 94% of marketers will use Facebook to promote their business. (Statista) 

41.) In 2021, over 91% of U.S. marketers were expected to use Facebook and other social media platforms for marketing purposes. (Statista) 

42.) 63% of marketers agreed that social media was very important to their business. (Statista) 

43.) There are over 200 million small businesses on Facebook, using it as a marketing tool. (SocialMediaToday)

44.) 66% of small businesses said they used Facebook for marketing. (Statista) 

45.) 77% of B2C and 44% of B2B businesses acquired customers through Facebook. (SocialMediaToday) 

46.) 45% of marketers on Facebook believe the number of followers a business has is an indicator of their marketing success. (Statista)

47.) As of 2020, 98% of active users accessed their Facebook account from a mobile device. (Statista) 

48.) In 2019, Facebook had 169 million mobile active users accessing their app. (Statista) 

Statistics about Facebook users and their reviews. 

49.) Online reviews are voluntary consumer-generated evaluations of a business’s products or services by someone who purchased, used, or had experience with the company. (Statista) 

50.) If you want your business to stand out from competitors, you should actively seek feedback and reviews from previous customers that are Facebook users. (Podium) 

51.) Facebook has made reviews a key component of business profiles. (Podium)

52.) Reviews are 2x more likely to be an important factor in choosing a local business over loyalty, and 7x more important than traditional marketing.  (Podium) 

53.) Half of consumers are willing to travel farther and pay more in order to patronize a business that has positive reviews. (Podium) 

54.) One of the most popular online review sites for conducting research on a local business is Facebook. (Statista) 

55.) Consumers often check Facebook to locate business information and read customer reviews. (Forbes) 

56.) 52% of global internet users between the ages of 25 and 34 regularly post online reviews. (Statista) 

57.) Whether a customer writes a positive or negative review, the business should be able to solve the issue immediately. By replying to all reviews on Facebook and other sites, you show that your business cares about your customers. (Forbes) 

58.) 38% of online shoppers in the United States said online reviews are very important when deciding to purchase a product. (Statista) 

59.) In a 2020 survey, 94% of respondents stated that if a business had positive reviews, then they would be more likely to use their product/service. (Statista) 

60.) In a 2020 survey, 92% of respondents stated that if a business had negative reviews, they would be less likely to patronize the business. (Statista) 

61.) In a 2019 survey, it was found that younger age groups are more likely to read reviews before trusting a business. (Statista) 

Facebook statistics about advertising. 

62.) Social media has proven to be an effective space for marketing, meaning Facebook and other sites not be left out of your marketing/advertising budget. (BusinessNewsToday)

63.) What began as a simple way to stay in touch with people has turned into a platform that connects its users with businesses and brands across the world. (Entrepreneur) 

64.) In 2020, Facebook generated over 85 billion dollars in revenue, mostly from advertising sales. This was a new record. (Statista) 

65.) The net income of Facebook in 2020 was 29.15 billion U.S. dollars. (Statista)

66.) Facebook’s advertising revenue is projected to reach over 39 billion U.S. dollars in 2021. (Statista) 

67.) Global Facebook ad revenue is expected to amount to 95 billion U.S. dollars. (Statista) 

68.) In 2018, Facebook’s mobile advertising revenue accounted for 92% of their total advertising revenue. (Statista) 

69.) In 2018, Facebook made over 50 billion U.S. dollars in mobile ad revenue. (Statista)

70.) Facebook’s global mobile sponsored story ad revenue is expected to reach almost 31 billion U.S. dollars in 2021. (Statista) 

71.) Led by the United States, North America is the largest market for social media advertising. (Statista) 

72.) The United States and Canada are the most important markets for Facebook. (Statista) 

73.) The U.S. and Canada are valuable because of their ARPU (ad revenue per user), which is way above the global average. (Statista)

74.) In 2020, 10 million active advertisers were using Facebook to promote their products/services. (Statista) 

75.) In a 2019 survey, retailers were asked about the social media platform they spent the most on for advertising, and 36% of respondents said their budget was devoted to Facebook. (Statista) 

76.) The social media ad spend in the United States on Facebook and other sites is expected to grow from $36 billion in 2019 to $51 billion in 2024. (Statista) 

77.) The mobile social media ad spend is expected to grow to $44 billion in 2024. (Statista) 

78.) The social media ad spending per internet user in the United States is expected to grow from $129.00 in 2019 to $174.00 in 2024. (Statista) 

79.) Facebook advertising has become cheaper since the pandemic due to the spike in usage. (Statista)

80.) Despite the pandemic, Facebook’s advertising revenue in the U.S. saw a 4.9% growth in 2020. (Statista)  

Facebook statistics regarding the future of Facebook marketing. 

81.) Digital transformations will continue to be a focus in 2021 as companies lean into the world of digital marketing. (Forbes) 

82.) Facebook is the largest social network worldwide. (Statista)

83.) One of the site’s main goals is to reach people, and the number of Facebook users the platform has can be beneficial. (BusinessNewsDaily)

84.) In 2025 the share of the U.S. population that are active users of Facebook is expected to reach 69%. (Statista)

85.) Due to Facebook’s well-targeted advertising and success, its advertising business is expected to grow increasingly in the years to come. (Statista) 

86.) Due to a global reach, advertisers and marketers have recognized Facebook’s potential as a marketing tool, coming up with innovative ways to connect and interact with their target audience. (Statista) 

87.) Many business marketers are employing Facebook as a central part of their marketing strategy. (SocialMediaToday)

88.) The number of social network users in the United States is projected to increase to over 243 million users in 2024. (Statista) 

89.) Facebook has provided insight into its plans for AR (augmented reality) and engagement through digital devices that will form in the next computing shift. (SocialMediaToday) 

90.) In recent news, Facebook announced a public beta for its social VR (virtual reality) experience. (Forbes)

91.) These advancements and developments are exciting, but there is still a lot to be done; but by planting the seed of AR and VR, the possibilities are endless. (SocialMediaToday) 

92.) Social VR will allow you to build meaningful relationships with your Facebook audience by being there through this technology. (Forbes) 

93.) In recent years VR has become vastly popular and is emerging as a future Trend in marketing. (Forbes) 

Using Facebook statistics to drive your marketing plan in 2022. 

By using these Facebook statistics to make smart decisions about your marketing plan, you can provide relevant content to your target audience, educate your leads, and make connections with potential customers that are active on your page.

This will all translate into clicks to your landing page, an increase in sales, and a constantly growing customer base.  Facebook is the perfect marketing tool for any business, it is budget-friendly, easy to access, and there are billions of active users that you can potentially reach with your content each day.

You will be able to increase the exposure of your brand and showcase the products/services you offer while bringing in customers who trust you based on the credibility and authenticity you display through your business page. 

If you are looking to build success for your business in 2022, then utilizing social media platforms like Facebook can be used to your advantage. Stay connected with your customer base, build loyalty with your leads, and educate them each day about your company. 

In this day and age, social media, especially Facebook, is a growing platform constantly advancing with technology, and it is important that you use this to your advantage. 

With communication tools, Podium has everything you need for your small business to succeed now and in the future. You can even get started with Podium today.