10 Ways to Generate Leads for Real Estate Businesses

When it comes to generating leads for real estate businesses, there are countless techniques and strategies out there. But in today’s digital age, it’s all about leveraging innovative tools and tactics that set you apart from the competition. We’ve put together a list of 10 unique recommendations that are sure to give your real estate business a boost. Let’s dive in!

1. Invest in SEO

Search Engine Optimization (SEO) plays a crucial role in increasing your real estate business’s visibility on search engines. By optimizing your website with relevant keywords, meta descriptions, and engaging content, you can attract more potential clients.

It’s an investment that can pay off in increased website traffic and higher-quality leads.

2. Embrace Reviews

Clients looking for real estate services usually trust businesses with a slew of positive reviews. Podium’s Reviews product helps you manage online reviews, boost your local search ranking, and gain trust from potential clients.

With Podium’s help you can request, respond to, and manage every review on popular real estate sites, converting leads into clients.

3. Go Virtual with Home Tours

Virtual tours offer potential buyers a convenient way to view properties from the comfort of their own homes. This method is not only safe and convenient in light of the pandemic but it also broadens your audience to out-of-town buyers.

Use 360-degree photos or videos, drones, or even virtual reality to provide an immersive experience for buyers.

4. Network Actively

Infrastructure for face-to-face networking may not be robust due to distancing norms, but that doesn’t mean you can’t network. Leverage social media platforms to connect with industry peers, potential clients, and thought leaders.

Building strong, meaningful relationships can pay off in referrals and partnerships.

5. Leverage Real Estate Portals

Online real estate portals have soared in popularity over the last decade, making them a valuable resource for finding leads. Listings on websites like Realtor, Zillow, and Trulia can expose your properties to millions of potential buyers and renters.

To stand out on these platforms, make sure your listings are well-written and include high-quality photos.

6. Make Use of Webchat

Communication is key in real estate, and with Podium’s Webchat, you can conveniently interact with leads on your website in real-time. This user-friendly platform connects you directly to leads’ mobile phones, allowing you to answer questions, schedule appointments, and continue the conversation via text even after they leave your website.

This tool can be a game-changer in turning potential leads into loyal customers.

7. Host Informative Webinars

Webinars can position you as an expert in your field. Engage potential clients by presenting webinars on a variety of real estate-related topics. These could include home-buying tips, local market trends, or how-to guides on home financing.

Webinars also offer an opportunity to capture leads. Request participants to sign up with their contact information, which you can later use for follow-ups.

8. Partner with Local Businesses

Build partnerships with local businesses related to your industry. These could include staging companies, home improvement stores, or moving companies. Mutual referrals can be beneficial relationships both parties can cash in on.

Through these partnerships, you not only get exposure to their customer base but also bolster your reputation locally.

9. Maintain an Active Blog

A blog can draw in potential customers who are searching for information on buying or selling homes. Home improvement tips, market updates, neighborhood guides, and buying/selling advice are great topics to cover. Don’t forget to use SEO to rank higher in search engine results.

Regular blogs can establish you as a reliable information source in the industry, establishing trust with your audience.

10. Use Direct Mail Campaigns

In a digital world, a well-designed, informative piece of direct mail can stand out. Target new residents in your area, former clients, or houses that have recently come onto the market. Remember to include your contact information and a strong call to action.

While considered traditional, direct mailings can add a personal touch to your marketing efforts and generate leads.

Empower Your Real Estate Business with Podium

By adopting these strategies, you can generate more leads for your real estate business. However, it’s essential to remember that not all leads are created equal. Podium can help you capitalize on your lead generation efforts, ensuring that potential leads turn into actual customers. The ability to manage reviews, engage with potential clients via WebChat, and seamlessly integrate these tools into your operations could be the key to taking your real estate business to the next level.