Top 10 Home Automation Business Marketing Trends for 2024

With technology changing at an almost dizzying pace, it’s crucial to keep your home automation business at the forefront of new technology. In this digitally-driven era, marketing trends are constantly evolving, and businesses need to stay on top of them to remain competitive and relevant. At Podium, we’ve made a list of the top ten marketing strategies for your home automation business.

1. Implement AI Chatbots

Artificial Intelligence (AI) has made significant advancements, and chatbots are an excellent example. These bots not only offer round-the-clock support to customers but also help filter through questions before they reach your human staff.

Automated bots can streamline customer communication, free up staff time and energy, and speed up business response times dramatically. It’s a win-win situation for both your business and customers.

2. Participate In Smart Home Trade Shows

Physical trade shows are always a great idea. Displaying your product in action, with the opportunity to engage with potential consumers, can hugely increase your customer base.

Today, multiple platforms now host virtual trade shows too. It’s a unique and efficient strategy to showcase and exhibit your products to a broad audience and attract potential customers.

3. Customize For Your Customers

One of the best advantages of home automation is the ability to customize. Tailoring solutions to the unique needs of your clients can help create a better customer relationship.

Allow customers to build or customize their automation packages, ensuring they only pay for what they need and get exactly what they want. Consider using a platform like Podium Contacts to manage customer information, like customization preferences, efficiently.

4. Develop Interactive Product Demos

Considering the nature of your business, interactive product demos can be a game-changer. Customers love to interact with a product before purchasing it, and demos can show them exactly what they’re getting.

VR technology is gaining popularity in this regard, offering customers a hands-on experience from the comfort of their homes.

5. Optimize for Local SEO

Focusing on local SEO can help you grow significant visibility in your area. Most people searching for home automation services will add a location to their search, so make sure your SEO efforts reflect that.

Listing your business on Google Business Profile and optimizing your website’s meta-descriptions and keywords with local wording can significantly improve your search engine ranking and make it easier for potential customers to find you.

6. Leverage Influencer Marketing

No matter your industry, influencer marketing plays a significant role in marketing success. For home automation businesses, partnering with credible tech bloggers or influencers can help you reach a wider audience.

In most cases, influencers have built trust with their audience, which can be beneficial to your brand if they promote or endorse your products.

7. Elevate Your Social Media Game

Social media can be an excellent platform for engaging with your existing customer base and attracting potential ones. Sharing regular updates, news, and engaging posts help keep your brand fresh in customers’ minds.

Platforms like LinkedIn, Facebook, and Instagram offer different benefits and features for businesses to utilize and target their specific audience.

8. Host Webinars

Hosting webinars on topics relevant to your target audience like home automation and smart home tips is an excellent way to draw in potential customers and keep existing ones. Sharing your expertise helps establish your brand as a trusted source of information.

Creating a sequence of webinars on relevant topics can ensure steady audience growth, and you can give away valuable resources for free to build brand loyalty.

9. Utilize Text Marketing

Text marketing is an often-underutilized method that offers incredible success rates. With the majority of texts being opened within 3 minutes of delivery, opting for a text marketing strategy to notify customers of deals, updates, or simply checking in can be super effective.

Consider utilizing a tool like Podium Text Marketing to help you streamline your SMS marketing strategy.

10. Offer High-Quality Customer Support

Ultimately, no amount of marketing can overshadow poor product quality or bad customer support. Invest in offering top-notch customer support, making sure your customers feel valued and heard.

Being prompt in responding to questions and addressing issues can boost your brand’s reputation and customer satisfaction. Happy customers often recommend businesses, bringing in more potential customers.

Get Started

In today’s world of smart technology, customers expect businesses to keep up. Using the right tools for your marketing efforts is part of helping your home automation business stand out from the competition and really walk the walk. Get started with Podium today.