How To Get More Trustpilot Reviews For Your Business

If you want your business to get noticed, it’s important to be listed on Google Business Profile, Yelp, Facebook, and other review sites. Of course, depending on your industry, you may also be on TripAdvisor or Yellow Pages.

The point of getting onto these review sites is to get noticed locally and within your industry, but many of them lack the privacy you need to ensure you don’t have fake reviews come in and harm your business.

That’s where Trustpilot comes in. Trustpilot is a leading online review platform that lets businesses gather and manage customer reviews. Since it was first launched in 2007, it has become a powerful, trustworthy place for consumers to leave feedback and for businesses like yours to build trust with your customers.

Trustpilot is the home to millions of reviews and serves millions of businesses around the world. Today, it has 100 million monthly visitors.

Ready to see how Trustpilot can help your business? Here’s the nitty-gritty on what you need to know.

How Trustpilot Works

Trustpilot has a straightforward design. It has a user-friendly interface and has maintained transparency to encourage both users and companies to use it. It places an emphasis on genuine customer feedback and provides review moderation to ensure reviews are as fair and accurate as possible.

Some of the key aspects that set Trustpilot apart from others include:

Time Span

Trustpilot only shows reviews between specific dates and times, making it easier for users to get up-to-date information all in one place. Real-time feedback also helps your company respond to bad reviews and improve customer service.

Frequency

With Trustpilot, reviews come in regularly. As a result, it’s easier to track reviews and see how your business is doing now and over time.

Bayesian Average

Trustpilot calculates the Bayesian average to ensure reviews accurately represent what consumers think of your business. A Bayesian average is a prediction made by averaging estimates (or predictions) for future reviews based on past data.

Who can write a review on Trustpilot?

Trustpilot allows anyone who has had a genuine experience with your business to write a review. This inclusivity ensures diverse feedback and helps maintain the integrity of the platform. However, Trustpilot has strict guidelines to prevent fake or misleading reviews, maintaining the credibility of its review ecosystem.

Why are Trustpilot reviews important?

Trustpilot reviews are important because they expand your ability to reach consumers. With direct insights, you can also see how you need to alter your products or services to build a better experience.

With positive reviews, your credibility and reputation improve. Additionally, positive reviews can also help you become more visible online by contributing to your SEO efforts.

How to Get More Reviews on Trustpilot

Now that you know why Trustpilot is so important, here are some proven strategies that will help you get more Trustpilot reviews:

1. Ask Your Customers to Review You

If you don’t ask for reviews, the chances are that you won’t receive them. Send out a message or email to your past customers and ask them to leave you a review on Trustpilot. This is a proven and effective strategy. Make it easy on customers by asking for reviews in person, via text, through email, or on receipts.

2. Use Our Automated Review Invitation Service

Podium’s automated review invitation service helps you streamline the review-request process with timed send and messaging support. Podium automatically sends review requests to customers after a purchase or service, or you can dictate a different point to reach out during the customer journey.

Review requests may be completely customized, making it simpler to keep your brand voice the same across all your interactions.

By focusing on automation, it’s possible to consistently collect reviews without manual effort, saving you time and helping you increase your review count over time.

3. Invite Automatically With an Ecommerce Integration

With Trustpilot, you can integrate the software with your eCommerce platform. By doing this, Trustpilot can automatically invite customers to review your company.

With this method, customers are prompted to provide feedback without your business having to send out requests manually. That makes it much more convenient for you, just as it’s simple for consumers to share experiences through the review request. With eCommerce integration, you can also add Trustpilot review widgets on product pages to encourage better customer engagement.

4. Send Reminders

Sometimes people just forget about leaving feedback. You can remind them. Send reminders to customers who haven’t left a review for you via SMS or email, so they’re prompted to take the next step. Some people may leave a review with only a simple reminder, but others may need an incentive. You can always start with emails or SMS messages that don’t offer any perks and add them down the line if the reviews still aren’t coming in.

Send reminders approximately one week and one month after a purchase or interaction.

5. Use Third-party Review Platforms like Podium

Using a third-party review platform is an ideal way to expand your company’s reach while encouraging your past (and current) customers to leave reviews. Podium aggregates reviews from multiple review sites and sources, making it more convenient for customers to share what they think about your company.

When you use Podium alongside Trustpilot, you will maximize your online presence. Customers will see how easy it is to provide feedback, too, which helps improve your business’s reputation.

6. Incentivize Reviews

Incentives are popular for a reason: People want them. You can’t buy reviews, but offering a discount or prize for leaving one isn’t off the table.

Consider offering a perk of some kind for customers who leave you reviews. Loyalty points, discounts, and free items are all good ideas, depending on your products or services. Just keep in mind that you need to comply with Trustpilot’s guidelines since you want to be sure reviews remain genuine and unbiased.

7. Showcase Trustpilot Reviews on Your Website

Your website is a great place to show off your positive reviews. Get Trustpilot reviews placed on your website homepage, so you can funnel more visitors to the Trustpilot review process. Use Trustpilot’s review widgets or badges to show your overall rating and all recent reviews.

8. Train Your Staff

Your staff represents you, and it needs to represent you well. Talk to your staff about how to ask for reviews and set expectations for the results.

It’s a good idea to explain why good customer feedback is important. And while getting feedback from happy customers in person is wonderful, your staff should also be trained in how to ask for reviews from those who aren’t present or who have made purchases in the past.

9. Provide Excellent Customer Service

Always provide top-notch customer service along the customer journey. Focus on resolving problems quickly, exceeding customer expectations, and making interactions memorable. Doing these things can help you get more positive reviews.

10. Engage with Existing Reviews

Have customers who already left reviews on Trustpilot? Respond to both positive and negative reviews in a timely and professional manner. Demonstrate that you value customer feedback, and you’ll encourage others to share their feedback with you.

11. Leverage Social Media

Use your social media channels to promote Trustpilot reviews and encourage followers to leave feedback. Share positive reviews as social proof and include a call-to-action (CTA) asking followers to review your business on Trustpilot.

12. Host Events or Contests

Hold events or contests where your customers can participate and leave reviews when they enter. Simple ideas include photo contests, themed events, and feedback surveys. When consumers take part, offer an incentive (such as a discount or prize).

Get Started With Podium

With Podium, you can double your monthly reviews in 60 days.

With Podium’s AI Employee and textable review invites, automations, and template replies, you can drive more foot traffic as the top-rated local business in your industry and area. Reply to leads two times faster, use Podium’s AI Employee to send instant AI-generated replies, and increase your chances of landing a sale by 23%.

Watch a demo now.