How to Grow Your Painting Business in 10 Ways

Running a painting business involves more than just a good brush and paint. In today’s digital world, you need to put in the effort to stay on top of industry trends and grow your business. That’s where we come in.

Read on for 10 unique strategies specifically geared toward the painting industry. Don’t forget to check out free tools from Podium that can help you manage your online presence and communication with customers.

1. Highlight Your Expertise

Painting is a skill that requires experience and expertise. Showcase your past projects on your website and social media platforms to demonstrate the high-quality work you deliver. Include testimonials from satisfied clients to establish credibility and trust with your future customers.

By displaying your best projects and experiences, you’ll be able to stand out from the competition and give potential clients a reason to choose your services over others.

2. Offer Unique Services

Stay ahead of the competition by offering unique and specialized painting services. Consider offering mural painting, faux finishes, or environmentally-friendly paint options. Differentiating your business from others will attract clients who are looking for something more than just a standard paint job.

Providing unique services can be a great way to attract new customers and establish a niche within the industry.

3. Streamline Client Communication with Podium

Efficient communication with clients and potential customers can have a significant impact on the growth of your business. Use Podium to manage your online presence and improve communication between you and your clients. Podium offers texting, live chat, and review management tools that make it easy to schedule appointments, answer inquiries, and gather valuable feedback.

With the help of Podium, you can facilitate quick responses, position your business as accessible, and build stronger relationships with clients, all without breaking a sweat.

4. Join Local Business Associations

Becoming a member of local business associations and networking groups can help increase your visibility within the local community. By actively participating in events and meetings, you can build connections with other professionals, potentially generating referrals and expanding your customer base.

Joining these organizations will not only help you gain exposure but also learn from the experiences of fellow business owners in your area.

5. Offer Seasonal Promotions

Seasonal promotions encourage potential clients to take action by providing them with limited-time offers. You can offer discounts, extra services, or bundle deals during specific periods to encourage new customers to book your painting services. This can help generate business during slow periods or leverage busy seasons.

Promoting seasonal offers is a great way to attract new customers while providing value to your existing client base.

6. Optimize Your Website for Mobile Devices

Over 50% of web searches are done on mobile devices. Make your website mobile-friendly to provide a seamless user experience for potential clients browsing or making appointments. This will make your business more accessible, driving more leads.

A mobile-optimized website is essential in attracting clients who rely on their smartphones to find local services and make decisions.

7. Collaborate with Interior Designers and Homebuilders

Forming partnerships with interior designers and homebuilders can lead to new opportunities and recurring business. These professionals can refer clients to your painting company, resulting in a steady stream of projects and expanded reach for your organization.

8. Set Up Customizable Project Packages

Offer various project packages to cater to different client needs and budgets. Customizable options give clients flexibility, making your services more appealing. These packages can include tiered pricing, various finishes, or paint brands.

Providing customizable project packages can help you cater to a wider range of customers, resulting in increased business opportunities.

9. Create YouTube Tutorials

Share your expertise by creating informative, step-by-step painting tutorials on YouTube. This can help potential clients see your professionalism and skill firsthand, generating interest in your services. Additionally, online content can help improve your business’s online presence and search engine rankings.

YouTube tutorials can position you as an industry expert and influencer, increasing the chances of people choosing your services over others in the market.

10. Invest in Local Advertising

Although digital marketing is crucial, don’t overlook the benefits of local advertising. Invest in ads on local radio stations, newspapers, or outdoor signage to reach potential clients in your area. This can help boost your brand’s visibility and attract local clientele.

Local advertising can help your business establish a strong presence within your community and attract the attention of potential clients in the area.

See the Bigger Picture with Podium

Yes, we’ve got one more tip for you. And yes, it’s the best one!

Take advantage of Podium’s tools like texting, Webchat, and review management to streamline communication with clients and make your business stand out in the painting industry even faster. Start your free trial today.