How to Grow Your Self Storage Business in 10 Ways

Operating a local self-storage business can be quite competitive, especially when trying to attract new customers and retain existing ones. To help your business thrive, we’ve compiled a list of 10 practical ways to grow your self-storage business. Let’s get started.

1. Optimize Location Visibility

It’s vital for any self-storage business to be easily accessible and visible to potential customers. Make sure your facility’s signage is clear, prominent, and well-lit. You should also focus on maintaining the exterior, ensuring that it appears professional and inviting. Cleanliness and curb appeal can drastically improve customer perception.

Why it matters: An inviting and well-maintained facility is more likely to attract and retain customers than an unkempt one.

2. Utilize Online Advertising

Investing in online advertising can help you reach potential customers who are searching for self-storage solutions. Consider using Google Ads or other pay-per-click platforms to target specific keywords and demographics relevant to your area. This can help drive leads and increase exposure for your business.

Why it’s important: Reaching potential customers who are actively searching for self-storage solutions can help drive consistent growth for your business.

3. Collect and Showcase Reviews with Podium

Having positive online reviews is critical to establishing trust with potential customers. Podium Reviews allows you to collect, manage, and showcase reviews from various platforms in one convenient location. Automate the process of requesting reviews from customers and ensure that their feedback is prominently displayed on your website and social media channels.

Why we think it’s essential: Customer reviews can be a decisive factor for potential clients when choosing a self-storage facility. Podium Reviews can help build trust and credibility in your brand via text.

4. Offer Flexible Storage Solutions

Every customer has different storage needs from others. Cater to the diverse requirements of your clients by providing various unit sizes, climate-controlled options, and flexible access timings. Letting customers tailor their storage services to their needs can lead to increased satisfaction and customer retention.

Why this matters: Providing customers with the right solutions can help differentiate you from competitors and create satisfied, long-term clients.

5. Partner with Local Businesses

Collaborate with local businesses to expand your customer reach. Develop partnerships with real estate agents, home stagers, or moving companies that can refer clients to your storage facility. Create mutually beneficial relationships to grow your self-storage facility.

Why it helps: Building strong relationships with local businesses can lead to increased referrals and extend your reach within the community.

6. Implement Access Control and Security

Investing in access control systems and security measures can boost customer trust and confidence in your storage facility. Advanced access control technology, surveillance cameras, and proper lighting are just a few ways to demonstrate your commitment to customer safety and security.

Why it’s important: Prioritizing the security of your facility and your customers’ belongings can help establish your brand as reliable and trustworthy, leading to more business.

7. Improve Customer Service

Providing top-notch customer service can help set your self-storage business apart from competitors. Train your staff to be knowledgeable, approachable, and helpful in addressing customer concerns. Maintaining good communication with your customers is crucial in building excellent relationships and retaining clients.

Why this matters: Consistently delivering excellent customer service can result in higher customer satisfaction, leading to increased word-of-mouth referrals and repeat business.

8. Utilize Automated Billing Systems

Implementing an automated billing system can streamline your payment collection, helping you avoid late payments and payment disputes. Offering various payment options such as online payments and recurring billing can make it easier for your customers to pay on time.

Why it helps: An efficient billing system can enhance your customer experience while reducing administrative overhead for your storage facility.

9. Analyze Competitor Pricing

Stay up-to-date with the pricing offered by your competitors. Regularly conducting market research allows you to position your rental fees in a sweet spot that appeals to customers without sacrificing profit margins. Ensure that you’re offering competitive pricing and value for the features provided to your clients.

Why it’s important: Understanding your competition and their pricing strategies can help you make informed decisions that attract and retain customers in the short and long run.

10. Host Events or Promotions

Consider hosting events, promotions, or discounts to attract new customers and increase awareness of your facility. Partner with local businesses to organize events and capitalize on networking opportunities while showcasing your storage units. Offering seasonal or referral-based discounts can also help you gain new customers.

Why it works: Hosting events and offering promotions can increase visibility and attract potential customers who might be looking for storage solutions but aren’t quite ready to commit.

Grow Your Self-Storage Business with Podium

There are many strategies to grow your self-storage business, from enhancing your facility’s appearance to leveraging online advertising and building community connections. Don’t forget to explore how Podium can help you strengthen your online presence, showcase positive reviews, and communicate effectively with your customers, contributing to the overall growth and success of your self-storage business.