Top 10 Lawn Care Marketing Trends for 2024

As a lawn care business owner, it is important to keep ahead of the latest trends and marketing strategies, making sure your business remains visible and competitive in a bustling market. Here at Podium, we’ve made a list of ten effective marketing trends your business can leverage for growth. Let’s dive in.

1. Request Online Reviews

Online reviews play a crucial role in influencing customer decisions. Having positive reviews can boost your business’s credibility and help you rank higher in search engine results. Positive testimonials from existing customers speak volumes about your lawn care services and can help attract more potential clients.

Tools like Podium Reviews can invite customers to leave reviews immediately after service delivery, boosting your online reputation and potential clients’ confidence in your business.

2. Leverage Mobile Marketing

In today’s fast-paced world, reaching customers on their smartphones is an effective marketing strategy. A mobile-friendly website is a gateway for potential customers to learn about your business and services on the go.

To get your website in front of the right people, make use of local SEO so your business can be easy to find when potential customers in your area look for lawn care services. Remember to consistently update your website with engaging content that resonates with mobile users.

3. Foster Local Partnerships

Building relationships with other local businesses can pave the way for mutual marketing benefits. Collaborate with businesses that complement yours, like real estate companies or local nurseries, to tap into a larger audience pool.

Promote each other’s services in physical outlets and online platforms, growing your visibility in the local community. Professional partnerships not only drive new customer acquisition but also solidify your place in the local business community.

4. Enhance Social Media Presence

An active social media presence is key to improving brand visibility, connecting with customers, and showcasing your lawn care services. Utilize platforms like Facebook, Instagram, and LinkedIn to share intriguing content about your services, lawn care tips, or before-and-after project images.

Engaging with your online audience through comments, shares, and likes can help you build strong customer relationships and grow brand loyalty. Platforms like Podium Contacts can help you manage all those interactions in one place.

5. Employ Direct Mail Marketing

Direct mail marketing may be on the more traditional side, but it’s still an effective strategy for reaching out to the local community. Tailored brochures, flyers, or postcards with attractive offers and specials can catch people’s attention and promote your services.

While it’s a more classic form of marketing, direct mail marketing can complement your online marketing efforts, increase brand recognition, and diversify your marketing channels.

6. Start a Lawn Care Blog

Share your lawn care expertise through a dedicated blog on your website. Offer valuable information around lawn care tips, landscaping ideas, or seasonal lawn maintenance advice. This not only establishes your brand as a trusted expert but also improves your SEO ranking.

Promote your blogs on your social media channels, providing value for followers and encouraging website traffic.

7. Host Webinars or Virtual Workshops

Hosting informative webinars or virtual workshops can establish your business as knowledgeable in the field of lawn care. Encourage prospective customers to sign up and learn about essential lawn care steps or new lawn care trends.

Interacting with participants, answering their questions, and subtly marketing your services during these sessions can help to encourage attendees to become clients.

8. Implement a Customer Referral Program

A customer referral program incentivizes your existing customers to refer your lawn care business to others. Offering a discount or free service in return for referrals can motivate your customers to spread the word about your business.

Customer referrals hold weight because people are more likely to trust a service recommended by someone they know personally.

9. Create Eye-Catching Yard Signs

Yard signs placed strategically in lawns you’ve serviced can serve as a testimonial for your work. Make it attractive with your business logo and contact information. Potential customers in the neighborhood can easily contact you for their lawn care needs.

Consider offering a small discount to customers who let you place signs in their yards – a small investment like this can bring a substantial return.

10. Optimize Your Business for Voice Search

With the rise of voice-activated devices, optimizing for voice search is a great marketing opportunity too. Users may ask their devices for the best lawn care services in the area – make sure your business shows up in these search results.

Incorporate voice search SEO strategies into your digital marketing, ensuring your business stays at the forefront of this technological trend.

Get Started

Staying on top of new marketing trends can make a big difference in your business growth. From managing online reviews to facilitating easy communication, Podium has all the tools to help your lawn care business really take off. Get started with us today.