15 Best Marketing Podcasts to Listen To in 2024

Marketing podcasts are a simple but effective way to learn about different marketing practices that companies need to succeed—including digital marketing strategies for social media, email, text and SMS messaging, content marketing, marketing analytics, and more. You can listen to the short, on-demand episodes on your schedule, whether that means throwing a podcast on while you’re driving to work or running errands, or playing an episode when you have downtime at home.

Consider podcasts about marketing as professional development, helping you understand new topics, sharpen your existing marketing skills, keep on top of the latest trends, and get first-hand advice from marketing pros.Then, put your knowledge into practice with Podium. The all-in-one platform helps you more effectively manage your leads and boost your marketing efforts, so you ultimately get more sales.

15 Best Marketing Podcasts

There’s a podcast for you, whether you’re a beginner in the marketing sphere or have your share of experience. But, with so many shows out there, it’s hard to know which are worth listening to. That’s why we’re sharing details of top marketing podcasts, including their hosts, the topics they cover, and why we think it’s helpful for your business.

How I Built This

Journalist Guy Raz hosts this podcast that shares inspiring stories and insights from hundreds of entrepreneurs across many industries. While it’s not technically a marketing podcast, you’ll hear how other leaders dealt with challenges and the ways they innovated to stay competitive in their fields.

The Marketing Millennials

Try this podcast if you’re looking for marketing case studies that show how strategies play out in the real world. Hosted by Daniel Murray, you’ll hear first-hand accounts of the marketing playbooks that leaders use at Shopify, Infiniti, and other top businesses while getting marketing ideas for your own business.

Online Marketing Made Easy

If you’re an online business owner or have a large digital presence, you’ll want to check out this podcast by Amy Porterfield. With episodes like “Lessons Learned: 15 Years of Hard-Earned Entrepreneurial Wisdom” and “Online Operations Playbook: Key Strategies for Success from My Team,” you know you’ll hear applicable advice for your business.

Exit Five

In this podcast, host Dave Gerhardt—a former Chief Marketing Officer (CMO)–has conversations with CMOs, marketing leaders, and industry experts to discuss everything there is to know about marketing. While it focuses on B2B marketing, all business owners will benefit from practical advice on topics such as marketing strategies, product marketing, demand generation, content marketing, social media, and others.

Content Callout

If you want to know more about content marketing, check out Content Callout. The podcast—hosted by Kayla Graham and Mark Raffan—only ran from 2020-2022, but the 100-plus episodes offer sound advice on evergreen topics, such as personalization and making content inclusive, making it worth a listen.

Social Media Marketing

Host Michael Stelzner shares the latest social media strategies, trends, and changes through interviews with leading marketing experts in this show’s weekly episodes. It’s a how-to guide that helps you navigate the complicated world of social media algorithms and learn actionable tips you can use in your own business.

Market Your Genius

Are you looking for a little bit of everything from a marketing podcast? If so, Market Your Genius is a great option. This podcast covers topics for building and growing your business, including sales and marketing strategies, lead generation, how to scale your business, and leadership development. Host Nikki Nash is a skilled interviewer, getting guests to share their experiences and offer insights.

Marketing School

Marketing School is a top podcast for busy entrepreneurs and business managers. Digital marketing experts Neil Patel and Eric Siu share the marketing strategies they use and offer actionable advice in short, to-the-point episodes. There’s plenty to choose from since they have near-daily episodes covering a full range of topics—including the AI tools they’re using and whether long-form content impacts search engine optimization (SEO).

Hidden Brain

Successful marketing strategies rely on knowing what motivates people. If you want to understand the patterns that drive human behaviors and how they ultimately impact your marketing efforts, you have to check out this podcast by Shankar Vedantam. You’ll learn why people make certain choices and what goes into their decision-making process.

Copyblogger (HeyCreator)

Tim Forkin and Matt Ragland talk about all things content marketing on the HeyCreator Show, formerly known as the Copyblogger Podcast. The hosts of this content marketing podcast share tips and how-tos, including covering the stages of the customer journey and how to build an email list.

Under the Influence

Host and former advertising pro, Terry O’Reilly, shares engaging stories and behind-the-scenes details about the marketing and advertising world in this narrative-style podcast. Episodes like “Hiding in Plain Sight: The Surprising Influence of Marketing” and “The Sounds of Persuasion” share stories behind campaigns and offer insights into marketing strategies.

Social Pros

Stay ahead of the ever-changing world of social media marketing with this long-running podcast. Hosts Daniel Lemin, Leanna Pham, and Hannah Tooker interview top social media strategists and discuss current trends. You’ll hear valuable real-world insights and get marketing tips for your own social media campaigns.

Ethics in Marketing

Mikhail Myzgin helps answer the question of how to achieve your marketing goals while being ethical in this podcast. Listeners can get a fresh perspective while learning what they should and shouldn’t do when it comes to marketing techniques. You won’t get specific strategies, but episodes on gendered marketing and data privacy in marketing are thought-provoking and worth your time.

The Marketing Intelligence Show

Previously called the Marketing Analytics Show, the Marketing Intelligence Show is a top podcast to listen to if you want to learn more about data analytics for marketing. Host Anna Shutko interviews data analysts and marketers to share insights into how business leaders can make the most out of their marketing metrics. Topics include online vs in-person sales, conversion rates, customer acquisition costs, and best-performing locations.

The Digital Marketing Podcast

Hosted by digital marketing expert Ciaran Rogers and author and speaker Daniel Rowles, this podcast covers the latest news, trends, and strategies in the digital marketing world and interviews industry experts. Episodes range from 15 to 30 minutes, making it a great choice for commuters and busy professionals.

How To Choose the Right Marketing Podcast

The above shows are just a small sample of the marketing podcasts out there. To make sure you’re not wasting your time on a podcast, use the following criteria to determine if the show’s a good fit:

Relevance For You

If you need to learn the ins and outs of SMS and email marketing, a podcast centered around social media marketing isn’t going to be much help. Browse for podcasts relevant to your needs or interests by entering ‘(your interest) podcast’ in the search bar, and then scroll through the list of episodes for your top choices to see if they seem like a good match.

Quality of the Content

You don’t want to waste your time on episodes that are mostly fluff and not much substance. Try searching for marketing podcasts on Spotify, Apple Podcasts, or Google using the term ‘best (marketing topic) podcasts’ and compare their ratings and reviews. Or, if you have a podcast you already enjoy, search for ‘marketing podcasts like (that podcast)’.

You can also take a try-and-see approach. If you listen to a few episodes and don’t feel like you’re getting much out of them, maybe it’s time to move on.

Expertise of the Podcast Hosts

If you’re looking for marketing advice, you want someone who’s been in your shoes and has the marketing experience to back up their claims. Think critically about the podcast hosts—what’s their background, do they have industry experience similar to yours, how long have they been practicing the marketing skills they’re talking about, and what kind of results did they get?

Boost Lead Generation

Podcasts are a great way to learn new skills to improve your company’s marketing strategies and attract more leads. But how you capture and manage those leads matters, too. Podium helps you communicate with your leads and manage customer interactions all through one inbox, so you can take full advantage of your improved techniques.

Our all-in-one lead generation and management platform lets you keep track of where leads are coming from, so you know which marketing channels are working best. With features like Quick Lead Summaries, Contact Profiles, and Instant Replies you can more easily engage leads with personalized messaging that drives sales.

Are you interested in how you can capture more leads with Podium? Watch a demo today to learn more.