Top 10 Plumbing Marketing Trends for 2024

Whether you’re a new local plumbing business trying to gain traction or an established company looking to level up, your marketing strategy ultimately determines your success. As digital trends evolve, it’s crucial to stay ahead of the curve and implement strategies tailor-made for your industry. At Podium, we’ve compiled a list of the top ten marketing strategies to grow and succeed in your plumbing business. Let’s get started.

1. Harness Local SEO

Getting to the top of local search results is a game-changer for any local business. It boosts the visibility of your local plumbing business and drives more organic traffic to your website. It’s worth investing time in optimizing your website for local SEO by making it mobile-friendly, making sure it has good loading speeds, and including local keywords in the content.

This strategy has the potential to boost your search engine ranking and attract local customers seeking your services.

2. Engage in Customer Conversations

The plumbing industry is essentially about providing solutions. By incorporating a conversational approach into your marketing strategy, you can help your customers better understand the solutions you offer. Platforms like Podium have chat services, like Podium Webchat, that facilitate easy and quick communication between businesses and their customers. By using real-time messaging, you can connect and interact with customers more effectively.

This strategy aids in building trust with customers and, over time, helps to establish a loyal customer base.

3. List in Online Directories

As a local plumbing business, don’t overlook the potential of online directories. Listings like Google Business Profile or Yelp can increase the visibility of your business, making it easier for customers to find you using exact search terms. It’s crucial to ensure that all information listed is accurate and consistent across all platforms.

Being found quickly and easily online drives high-quality leads to your business.

4. Ask for Feedback

Engaging customers for feedback isn’t just about customer satisfaction. It’s an opportunity to gain insights into what your customers really want, helping you adapt your offerings to meet their needs. Make it easy for your customers to provide feedback and ask them for it often, helping your customers feel valued and listened to.

Customer feedback is valuable for improving your services while simultaneously building customer loyalty.

5. Leverage Social Proof

There’s no denying the power of social proof. Positive customer reviews and testimonials show potential customers the quality of your services. Make a point of displaying positive reviews on your website, social media profiles, and in your physical location, if possible.

This strategy establishes your reputation in the industry, which can lead to better customer trust.

6. Utilize Marketing Automation

For local plumbing businesses, marketing automation can streamline operations and increase efficiency. This includes automated emails, social media posts, text messages, and appointment reminders. Essentially, any repetitive marketing tasks can be automated, saving you time and resources.

Marketing automation simplifies complex tasks, makes marketing campaigns more effective, and provides an excellent return on investment.

7. Create Video Content

Providing clear, informative, and entertaining video content can help to engage your audience. These might include tutorials on common plumbing issues or answers to frequently asked questions. Videos of customer testimonials or behind-the-scenes views of your business can help to increase transparency and build trust.

On top of being engaging, video content also lets you convey your brand image and connect with your audience on a personal level.

8. Offer Loyalty Discounts

Offering discounts to loyal customers shows appreciation for their support. It also incentivizes them to continue using your services. These could range from service discounts to referral incentives to membership plans.

This strategy fosters a sense of community and encourages long-term customer relationships.

9. Use Text Marketing

Amplifying your reach through text messages makes your business more approachable while making information more accessible to customers. With platforms like Podium, you can manage this effectively by using tools like Podium Text Marketing.

Using text marketing keeps customers updated on offers, promotions, and important announcements.

10. Foster Partnerships

Building partnerships with other local businesses can be mutually beneficial. For example, a plumbing business can partner with a local hardware store or a property management company. It broadens your customer base and increases visibility.

Fostering partnerships opens up new opportunities for customer engagement and enhances your position in the community.

Get Started

In the competitive landscape of the plumbing industry, businesses have to adopt effective marketing strategies to stay ahead. Here at Podium, we’re committed to providing platforms and tools that simplify communication, improve your online presence, and help you connect better with your audience. Get started with us today.