Top 10 Pools Business Marketing Trends for 2024

Understanding the latest marketing trends for businesses in the pools industry can improve your online presence, bring in new customers, and modernize your strategies. At Podium, we’ve made a list of the top ten marketing strategies to grow your pools business and stay ahead of the competition. Let’s dive in.

1. Share Interactive Content

Interactive content is great for engaging customers and keeping people coming back for more. Interactive content grabs viewers’ attention and increases their engagement with your brand. For example, you could create a fun, interactive quiz to help customers find out which type of pool is best for their home or lifestyle.

Providing downloadable 3D models of pools and accessories lets potential customers visualize how these products could fit into their space. This interactive strategy boosts customer involvement, turning casual browsers into active customers.

2. Implement Geo-Targeted Advertising

As a local business, your primary target audience is the community around you. Leveraging geo-targeted ads can help optimize your ad spend by making sure it reaches the right audience in a specific location.

Geo-targeting takes into consideration the geographical location of the user and then delivers ads to them based on that location. This can range from citywide targeting right down to targeting a specific neighborhood.

3. Unleash the Power of Texts

Text marketing is quickly becoming the channel of choice for many businesses because of its convenience and high engagement rates. From promotional offers to appointment reminders, bulk text messages can keep customers informed and connected.

In today’s pool market, standing out and building customer relationships through personalized and timely communication is crucial. Podium Text Marketing can help you send targeted messages to an extensive contact base, making sure your message not only reaches but also resonates with your audience.

4. Embrace User-Generated Content

Whether it’s sharing pictures of their new pools or talking about their experience with your services, user-generated content (UGC) provides an authentic perspective for potential customers. By promoting UGC, you can leverage free publicity and foster a community around your brand.

Make sure to interact and respond to UGC in a timely way; this will increase audience engagement while also showing you appreciate their business.

5. Create an Engaging Blog

A well-maintained blog can serve as a hub for customers to access valuable information and resources. Share interesting articles about pool care tips, safety information, or even updates about your team and business. This showcases your industry knowledge and expertise and keeps your website content fresh and relevant.

These posts can also lead to community discussion if you encourage readers to leave comments and share their pool experiences, building a community and open dialog around your brand.

6. Boost Your SEO Efforts

When potential customers search the internet for pool-related services, it’s vital that your business is easy and quick to find. Optimizing your website’s SEO helps improve its visibility and accessibility on search engines.

Consider enlisting the services of an SEO specialist or using SEO tools to make sure your website ranks highly for relevant local searches.

7. Offer Virtual Tours

Virtual reality (VR) tours have become a unique tool for pool businesses to showcase their products. VR gives customers a closer look at your pool designs, installations, and completed projects even before they physically visit your showroom.

Hosting these tours on your website can give potential customers an immersive experience and incentivize them to schedule an on-site visit or consultation.

8. Enhance Customer Interaction

As the business world becomes increasingly digital, it’s still essential to offer personalized, human customer service. Customers should be able to reach your business easily and get responsive customer service.

A customer interaction tool like Podium Contacts can be extremely helpful for managing customer interactions and relationships. It presents a simple and efficient way to keep track of all customer communication, making sure no question or issue falls between the cracks.

9. Utilize Visual Platforms

Platforms like Instagram or Pinterest are practically made for the pool business with their emphasis on visual content. Make sure to take high-quality, attractive photos of your pools and related products to invite potential customers into the luxurious world of pool ownership.

This style of social media marketing helps to showcase your product and your brand’s aesthetic.

10. Foster Community Involvement

A local business that contributes to its community is attractive to prospective customers. By sponsoring local events, offering pool safety classes, or donating to local causes, you’re not just growing your business but also investing in the community you serve.

This kind of community-driven strategy can lead to a positive brand image and increase customer loyalty—people like to support businesses that support them.

Get Started

The world of marketing is ever-changing, and staying ahead means adopting new trends as necessary. But regardless of trends, prioritizing authentic engagement will never go out of style. Being genuinely invested in providing value to your customers, engaging with them, and meeting their needs will help your pools business to flourish. Podium has all the tools you need to market your business and engage with customers effectively. Get started with us today!