The Ultimate Guide to Salon Text Message Marketing

Strong client relationships and personalized communications are crucial for success in the beauty industry. Clients don’t simply come once and then automatically return in the future; your goal as a business owner is to get them to become loyal to your brand and to schedule repeat services with your employees.

Fortunately, with salon text message marketing, you can do just that. With text messaging, you can reach out to your clients at any time with new promos or open appointments, allowing you to fill your book with clientele who are eager to enjoy what your salon has to offer.

Text message marketing keeps you connected to past and potential clients. Here’s what you should know about setting up salon text message marketing and making the most out of your client list.

3 Benefits of Beauty Salon Messages

Implementing text message marketing in salons has multiple benefits. Here are some of the benefits you may see as you start sending SMS text messages as a part of your text marketing campaigns:

Personalized Engagement

With text messaging, you get to personalize the messages you send to your clientele. You could send a one-off message to a client who won a prize and can now schedule a special appointment. Or, you could send a text message blast to announce a sudden opening in one of your popular stylist’s books.

Increased Efficiency

You can send texts with appointment confirmations and encourage people to confirm that they will be on time, so you don’t get gaps in your appointments during the day. Even better, those confirmation requests can be automated.

Texts are more efficient than taking the time to call each person and leaving a message, since the client can simply text back that they’ll be there. And, with text messaging, you can also accept cancellations with the option to reschedule, helping keep clients on the books even when they can’t make a previously scheduled appointment.

Effective Communication

Text communications are preferred by all generations, and they boast a 98% open rate according to 2022 statistics. With that in mind, you can see that text messaging is an engaging form of communication. Texting is a two-way street, allowing you to send a message and also receive communications from your clients. And, since most people have their smartphones on hand, they’ll be able to get back to you quickly; 85% of people open their texts within five minutes of receiving them.

How To Leverage Salon SMS Marketing: 5 Ways

SMS marketing can be used to boost your salon’s client list and revenue. Here are a few ways you can leverage salon SMS marketing to encourage your clients to come back and spend with your brand:

Promote Special Offers and Sales

One of the easiest ways to bring in more revenue is through sales and special offers. With text messaging, you can promote any special offers, such as a discount for the holidays or a percentage off your current rates, and sales or discounts on products. When you send a text, you remind your customers about coming to see you, but you also give them an excellent reason to come in. Statistics prove that this works, too, as 20% of customers say they’ve made a purchase after getting a text from a small business.

Appointment Reminders and Confirmations

Another way to benefit from SMS texting with your clients is through sending appointment reminders. When you send appointment reminders out a few days or the day before an appointment, clients have time to respond to you and confirm if they will be there. And, if not, they can cancel and reschedule.

Promote Salon News and Events

Big events can play a role in bringing in new clients and showing your appreciation for those who have supported your business so far. With texting, you can promote salon news and events to let clients know what’s happening this week, month, or quarter.

Provide Feedback Opportunities

Your salon and spa can always be better, so it’s important to ask your clients what they think of it. Asking for reviews can help you get the feedback you need to adjust your products or services and bring in more sales from happy customers.

Birthday and Holiday Messages

Clients love it when you remember their birthdays or send them a special message during the holidays. Fortunately, text marketing makes this easy by allowing you to schedule text marketing campaigns with those dates in mind. You can create preset texts and automate their delivery on clients’ birthdays and on or near holidays, too, so you won’t ever forget to recognize them.

5 Beauty Salon Messages Examples and Templates

Now that you know why it’s important to send text messages out to your clients, you need to know what to say when you do. There are many templates and examples you can use to get started, but remember that personalizing texts is the way to go whenever possible.

The following are five excellent examples of SMS text messages your salon or spa can send to your clients.

Appointment Reminder

Sending an appointment reminder will help prevent missed appointments and late clients. Try one of these options to connect with your customers:

• Hi, Customer, it’s [salon name]. You have an appointment on January 1 at 10:00 a.m. Can’t make your appointment this time? Don’t worry—call our office to reschedule.
• This is [salon name] reminding you that you have an appointment on January 1 at 10:00 a.m. To reschedule, just click the link. If you include a link to reschedule, be sure the link is activated before sending out the text messages to your clients.

SMS Discount Message

If you want to send a discount out to your clients, you can do so with an SMS blast. You can adjust who you send the discount to based on their total number of visits, overall spend, and other variables. Here are a couple of discount texts you could send to your customers.

• Hi, friend. Our team at [salon name] is excited to let you know we have a deep discount on hair products through the month of January. Stop in and share this text to save some cash.
• Happy holidays from all of our team at [salon name]. Your half-off discount off one full-priced service is waiting for you. Bring this text with you to your next appointment to apply your discount.

New Salon Announcement Message

Another time to send out an SMS blast is when you open a new salon. There is no better way to inform your customers about the opportunity to visit your new location than to include the details about a grand opening and the address in a written text message. Here are two new text ideas to try:

• At [salon name], we’ve opened a new location and want you to stop by. Join us at our new location on January 1 for our grand opening and a chance to win up to $500 in prizes.
• Visiting [salon name] just got easier. Now, we’re open in two locations. Come see us at our New Road facility. Mention this text to get 10% off and save more on your service.

Request Reviews

Getting reviews can help you know more about what your clients think of your services. It also gives them a chance to talk about what they’d like to see you offer them in the future. Sending an SMS with a review request encourages feedback without needing any confrontation, so people will be more direct and honest. Try these feedback requests:

• Thanks for coming to [salon name]! We appreciate your support and would love your feedback. Is there anything you’d like to share about your experience?
• [client name], we at [salon name] appreciate your business. Care to share feedback about your experience? Simply reply to this text message.

Loyalty Rewards

When clients are loyal to your business, rewarding them is key. With loyalty reward texts, you can remind clients to use their rewards, inform them about changes to the program, and more. Here are a couple of texts to try:

• Hello again, [client name]. [Salon name] has a new loyalty program. When you spend $250 with our salon, we’re giving you $10 off your next service. Reply “Yes” to sign up and get all the perks.
• [Client name], did you know you can earn a free product just by visiting [salon name]? Check out our loyalty reward program and get your free trial product as our way of saying thanks.

Send the Right Message With Podium

Sending text messages to your clients makes sense because they’re more likely to open them, read them, and reply. Whether you want to start confirming appointments or share a new loyalty program, texts are one way to keep your client base informed and ready to return for future appointments.

With Podium, texting your clients is easier than ever. And, when they reply, all their responses are consolidated into a single inbox where Podium’s AI Employee can respond, day or night. Ready to automate your communications and take your business to the next level? Watch a demo to see how Podium can work for your salon and improve the customer experience.