Top 10 Marketing Strategies for Pool Businesses

Running a thriving pool business means staying on top of your marketing game. And with customers spending more and more of their time online, it’s critical to have a well-rounded digital marketing strategy.

We’ve compiled a list of 10 top strategies, including an amazing tool from Podium, to help you stay ahead of the competition and grow your business.

1. Highlight Specialized Pool Designs

A great way to attract customers is to showcase your unique pool designs or specialty installations such as infinity edges, vanishing edges, unique tiling, or water features. By highlighting these designs on your website, social media, and marketing materials, potential clients will be impressed with your craftsmanship and likely choose you for their next pool project.

We suggest putting a spotlight on unique projects to set yourself apart from the competition and attract customers seeking something special for their pool installation or renovation.

2. Collaborate with Local Influencers

Partnering with local lifestyle influencers or bloggers can give your pool business a boost in exposure. They can share pictures and testimonials featuring your pool designs in their homes, showcasing your work to their followers. This strategy not only improves your online presence but also taps into influencers’ trusted audiences to drive potential customers your way.

We advise working to create lasting relationships with local influencers of varying ages and demographics to leverage their following and create buzz around your pool designs and services.

3. Use Podium Reviews

Online reviews are critical for local businesses, especially in the pool industry where customers are making a significant investment. By using Podium Reviews, you can gather, manage, and respond to reviews from multiple channels in one convenient inbox. Podium also helps you generate more reviews, boosting your credibility and attracting new customers to your business.

For a pool business, a stellar online reputation is highly valuable. Podium Reviews not only makes the review management process more efficient but also enhances your online presence, leading to more growth and customer satisfaction.

4. Showcase Customer Testimonials

Happy customers are your best marketing assets. Sharing their testimonials on your website and social media channels goes a long way in building trust and credibility with potential clients. Make sure to highlight their positive experiences and showcase the beautiful pools you’ve built or renovated for them.

By sharing genuine customer experiences, you foster trust among potential customers and inspire them to opt for your pool services over others.

5. Create Visual Appeal with Stunning Imagery

Pools are all about aesthetics, and your marketing should reflect this. Invest in high-quality photography and videos to showcase your projects. Use these visuals across your website, social media, and marketing materials to create a powerful and captivating image of your business.

We recommend investing in high-quality pool imagery to grab attention and make a lasting impression on potential customers.

6. Provide Education and Tips

People appreciate when businesses share valuable tips and insights related to their industry. Offer expert advice on maintenance, equipment selection, water treatment, and other pool-related topics to position your business as a helpful resource for pool owners.

By sharing your knowledge and expertise, you reinforce your credibility in the industry and create a stronger connection with potential customers.

7. Implement Geo-targeted Advertising

By using geo-targeted advertising, you can focus your marketing efforts on potential customers in specific areas. This helps increase the efficiency of your marketing spend and attracts clients looking for pool services in their own backyard.

We think it’s smart to allocate your marketing budget towards hyper-local advertising to target relevant customers in your service area.

8. Optimize Your Website for Mobile Users

With more and more people using their smartphones to browse and shop, your website must be mobile-friendly. Optimize your site to load quickly, display properly, and be easy to navigate on smartphones and tablets.

We can’t over-emphasize the importance of a mobile-optimized website to provide a seamless experience for potential customers and boost your search engine rankings.

9. Offer Seasonal Deals and Promotions

Entice customers to choose your business by offering seasonal deals, discounts, or promotions. This strategy can pique the interest of those on the fence about starting a pool project, ultimately driving new business your way.

We recommend considering seasonal promotions to attract new customers and encourage existing clients to continue utilizing your services or products.

10. Partner with Local Home Builders and Realtors

Establishing relationships with home builders and realtors can create a steady supply of referrals for your pool business. By offering these professionals incentives or discounts for their clients, they’ll be more likely to recommend your services when the opportunity arises.

We advise forming strategic partnerships with local industry professionals as well to expand your reach and generate valuable referrals for your pool business.

Use Podium to Find Your Flow

By implementing these 10 strategies, you’ll be well on your way to growing your business and standing out from the competition. But you don’t have to do all the work yourself.

Podium helps businesses engage, impress, and retain quality customers through the power of text and the luxury of ultimate convenience. Get started free today.