Stephanie Glenn is the customer service manager at Paul’s Pest Control, a privately owned and operated pest control company that has been serving Florida since 1971. Their positive word-of-mouth referrals were working well for their business among long-time locals, but Stephanie realized years ago that they were missing a huge opportunity to also work with new residents.
“Many new residents don’t care about what’s been going on for the last 30 years,” explained Glenn. “They just care about getting something taken care of right here and right now. When someone’s moving into the area they don’t have that history of Paul’s Pest Control, so they’re learning about us through our Google and Facebook reviews to figure out what company they should use.
As Stephanie and the team at Paul’s Pest evaluated Podium, they realized how big of a key differentiator it was to have text capabilities with their review solution.
“The biggest thing was the fact that we could send reviews via text message,” said Glenn. “Text message is a much better way to reach the customers than an email. I see this even on a personal level, I check my text messages all day. If you send me a text message, I’m going to see it right away. People are constantly checking their text messages. So, after seeing what Podium could deliver, I walked back into our management meeting, and told everyone, ‘We need to do this.’”