10 Best Software Tools for Real Estate Businesses

Need new software tools for your real estate business? We’re here to help. Read on for our favorite software tools and local tips to optimize your business operations and improve customer engagement.

1. Zillow Premier Agent

As one of the most popular real estate platforms, Zillow Premier Agent is a must-have tool for any Realtor. Zillow’s database has more than 110 million U.S. homes indexed and available for search, constituting a massive online marketplace for buyers, sellers, and renters. The Premier Agent software upgrades your profile and connects you directly with interested local buyers.

We recommend Zillow Premier Agent because it’s widely recognizable, trusted, and used by millions of potential home buyers and sellers.

2. Podium Webchat

A big part of marketing your real estate business online is getting incoming leads, and Podium Webchat helps you achieve that goal. Instead of waiting for your website’s visitors to fill out a form, Webchat allows prospective clients to start a conversation with you in real time, directly from your website. This can help realtors keep in touch with website visitors and answer questions quickly. Check out Webchat.

We’re confident in recommending Webchat since it enhances online interactions by providing quick responses, making your business more accessible and persuasive to potential buyers and sellers.

3. Dotloop

Dotloop offers a complete online platform for real estate document collaboration and workflow optimization. With Dotloop, realtors can manage all their transactions and tasks in one place, eliminating the need for hard paperwork. This makes the entire buying and selling process faster and smoother.

Utilizing Dotloop will significantly simplify the paperwork involved in real estate transactions, a feature we believe will speed up your operations and boost productivity.

4. Mailchimp

Mailchimp is a top-rated email marketing service that offers real estate businesses a great way to keep potential customers engaged. With Mailchimp’s built-in CRM, you can send personalized emails to your contact list, nurturing leads and building relationships. You can explore more about Mailchimp here.

We endorse Mailchimp for its versatility and ease of use, particularly its ability to help you keep your clients updated on new listings, relevant industry information, and sales materials.

5. Canva

As a real estate business, having a strong visual identity is crucial. Canva offers a simple design platform that lets you create professional graphics for your real estate marketing. From social media posts to real estate flyers, Canva makes graphic design accessible to everyone. Visit Canva’s website here.

We recommend Canva because it can significantly improve your brand’s visual perception, helping you stand out in the competitive real estate market.

6. BoxBrownie

Presenting your property in the best light is paramount in the real estate business. BoxBrownie provides image enhancement, virtual staging, floor plan redraws, and virtual renovation, among other things. These services can significantly enhance your listings and attract more views. Have a look at BoxBrownie’s services here.

BoxBrownie is a remarkable tool that we endorse for its capacity to convert an ordinary listing into a captivating one, appealing more to potential buyers.

7. Matterport

Matterport allows realtors to create immersive 3D virtual tours of their properties, making it appealing for potential buyers to view listings remotely. This 3D technology allows for interactive walk-throughs, giving buyers a feel of the property. Check out Matterport here.

With the rise of virtual tours in real estate, we believe Matterport will keep your listings relevant and engaging, especially in today’s increasingly digital property market.

8. Follow Up Boss

Follow Up Boss is a real estate CRM system designed to solve the problem of needing to manage multiple leads across various platforms. This software brings all your leads into one accessible platform, automating follow-ups and reminders. Visit the Follow Up Boss website here.

We recommend Follow Up Boss due to its ability to centralize and effectively manage your leads, boosting your conversion rates and consequently, sales.

9. ActiveCampaign

ActiveCampaign is a customer experience automation tool that helps you automate and optimize your customer interactions across all channels. With its advanced automation features, you can personalize your client outreach and save a lot of time. Explore more on ActiveCampaign here.

We advocate for ActiveCampaign because it can streamline your customer relationship management operations, which is vital in the real estate industry. Find more insights at Podium Marketplace.

10. Podium Reviews

Last on our list, but certainly not the least, is Podium Reviews. It’s essential to highlight positive experiences from past clients to attract new ones. Podium Reviews helps you manage and leverage your online reviews in one place, maintaining a positive online presence. Visit Podium Reviews here.

Reviews play a significant role in the online reputation of a real estate business by establishing trust and credibility. Local businesses can guarantee the effectiveness of Podium Reviews in constructing a stellar online reputation that can convert online visitors into loyal clients.

Ready?

With an ever-evolving technology landscape, it’s crucial for every real estate business to stay ahead by using the right software tools. These recommendations not only enhance your online presence but also optimize operations, lead management, and customer experience. Tailoring these to cater to your unique real estate business demands, you’ll see notable improvements in customer satisfaction, productivity, and ultimately, sales.

To elevate your business even more, consider adopting Podium‘s comprehensive online tools, proven to deliver tangible results in real estate. We understand the complexities of the industry and provide solutions that empower you to conduct business in a more streamlined, efficient, and modern way.