Top 10 Chiropractic Marketing Trends for 2024

If you’re a chiropractic business seeking to expand your customer base and strengthen your brand, you’ve come to the right place! With marketing trends rapidly evolving, it is vital for chiropractors to stay ahead of the curve. Here at Podium, we’ve compiled a list of the top 10 marketing trends that every chiropractic business should use to create an impactful online presence, recruit more customers, and modernize their business. Let’s dive in!

1. Utilize Testimonials

Testimonials add credibility to your service offerings. Hearing positive experiences from real clients’ perspectives are a major persuasitve factor for encouraging potential patients to visit your chiropractic practice. Always ask your loyal customers if they can leave a positive review on your website, social media profiles, or Google listing.

Did you know that Podium Contacts can help you manage your customer database effectively? By maintaining a well-organized and updated contact list, reaching out to your satisfied clients for testimonials can be effortless.

2. Embrace Search-Engine Optimization

Optimizing your chiropractic business’s website for search engines is crucial for new patients to find you online easily. Invest time and resources in creating quality content packed with relevant keywords that potential patients might use when searching for chiropractic services.

Building backlinks, optimizing your Google My Business profile, and regularly updating your blog with relevant and helpful articles can also contribute to higher search engine rankings.

3. Send Bulk Text Messages to Customers

In today’s digital world, most people use a mobile device. Reach out to your patients using text messages to inform them about appointment reminders, follow-ups, and new promotional offers. Text messages have an excellent open rate, which makes them a highly efficient communication tool.

Podium Text Marketing can help you streamline this process by enabling you to send, receive, and organize your business texts.

4. Offer Telehealth Services

After the pandemic, many patients appreciate the convenience and safety of telehealth services. Offer video consultation services where you can give expert advice, make initial assessments, or provide follow-up care to your patients from the comfort of their own homes.

Demonstrate and explain stretches or exercises, discuss nutrition advice, or consult on ergonomic work setups via video consultations.

5. Utilize Geo-Targeted Advertising

Geo-targeted advertising can help you reach potential customers in specific geographic locations. Take advantage of platforms like Google Ads and Facebook Ads to target local customers who are potentially in need of chiropractic services.

By utilizing geo-targeting, you concentrate your efforts on the areas where you’re most likely to convert web traffic to actual patients.

6. Leverage AI for Customer Service

Artificial intelligence can be employed to improve customer service and facilitate 24/7 patient support. AI chatbots can answer basic queries, assist in booking appointments, and provide automated responses when human attention isn’t immediate.

By improving response time with AI, your chiropractic business stands a better chance of attracting and retaining customers.

7. Develop an Interactive Website

Your website is a virtual storefront which should be interactive, intuitive, and full of useful, updated content. Beyond offering in-depth information about your services, you can create a patient portal for easy access to appointments, past records, and bills.

Make sure your website is mobile-friendly too! This provides a great user experience for people browsing on their phones.

8. Partner With Community Organizations

Build strong networks through partnerships with local businesses or community organizations. These partnerships can often be mutually beneficial, opening up opportunities for cross-promotion. Weave these partnerships into your marketing narrative and create a community-oriented chiropractic brand.

Consider speaking at local events or conducting health workshops to bolster your presence and educate the community about the benefits of chiropractic care.

9. Maintain Active Social Media Profiles

Social media is a powerful tool to connect with your patient community, get feedback, and promote your latest offerings. Regularly updating your profiles with engaging and educative content is key in nurturing the patient-chiropractor relationship.

Don’t limit yourself to just Facebook or Instagram. Explore platforms like TikTok for quick instructional videos or LinkedIn for professional networking.

10. Optimize Your Digital Presence

The digital presence of your chiropractic business extends beyond your website. It includes your social media profiles, online booking platforms, Google listing, and online reviews. Make sure all these digital touchpoints are optimized and provide consistent information about your services and contact details.

Using online reputation management tools like Podium Reviews can help you monitor, respond, and manage online reviews, which is a crucial part of your digital presence.

Boost Your Chiropractic Business with Podium

The key strategy to marketing your chiropractic business in this digital age is being available where your customers are and providing them with informative and engaging content. By leveraging technologies like Podium, you can automate and streamline several of these processes, enhancing your customer service and boosting your digital presence. Get started today!