10 Ways to Generate Leads for Retail Businesses

For retail businesses, garnering leads is not always a cakewalk. How do you generate leads for retail businesses, especially when most hobbies have had to move online? It’s time to revamp your strategy and lean into new-age trends. Read on for 10 top tips and free tools from Podium.

1. Kickstart Local SEO

Local Search Engine Optimization (SEO) significantly improves your retail store’s visibility in localized searches online. It can lead to an increase in website traffic, in-store visitors, and leads for your business.

2. Connect with Podium’s Webchat

Webchat is an exceptional tool to convert your online visitors into qualified leads. Instead of traditional contact forms or disjointed chatbots, Webchat works as a seamless medium keeping the conversation flowing much easier and faster via text.

3. Maximize Influencer Collaborations

Partnering with influencers not only propels your product straight into the vision of a broader audience but also bolsters trust with potential customers. After all, influencers carry a hefty reputation and a dedicated following. Their words matter!

Such collaborations garner genuine and promising leads.

4. Lean into Instagram Shopping

Instagram is not just a social media platform anymore. With Instagram Shopping, businesses can now create an immersive storefront for people to explore their best products. A potential buyer can tap on a tagged post, view the item’s price, and proceed to purchase it directly from your website. It makes shopping simpler and more intuitive. Shoppability matters in enhancing the customer journey!

5. Ramp Up with Retargeting Ads

Retargeting ads, also known as remarketing ads, play a clever role in lead generation. This strategy lets you place your ads in front of people who previously visited your website but didn’t make a purchase. Such ads are typically well-targeted and personalized and result in a higher return on ad spend. Turn lost opportunities into booming leads.

6. Engage with Interactive Content

Interactive content like quizzes, polls, and contests engages your audience differently. They keep them entertained and at the same time give you valuable insights about consumer behavior or preferences. Directly engage with your audience in a fun way to drive sales and generate qualified leads. Who said customer insights gathering couldn’t be exciting?

7. Delight with Personalized Discounts

Customize your discounts according to customers’ previous purchases, current cart, or browsing history. When people leave their carts without making a purchase, a personalized discount can be the nudge they need to complete a transaction.

8. Optimize with A/B Testing

A/B Testing, also known as split testing, involves comparing two versions of your webpage or marketing material to see which performs better. It is a fantastic way to test everything on your website to fine-tune your efforts to generate more leads. Always be optimizing!

9. Go Old School with Direct Mail

Yes, you read that right. Direct mail can never go out of style. The key is to make your mailers creative and eye-catching. Combine the power of postage with the data-driven strategies of online marketing for a unique mix that generates substantial leads.

10. Gain Trust with Authentic Reviews

Online reviews are a massive part of a customer’s buying journey. No matter where customers are in that journey, reviews are always a significant influence. Use Podium Reviews to manage, generate and promote your online reviews. In turn, this builds trust with potential customers, driving more leads for your retail business.

Generate with Podium

There’s a multitude of strategies to generate leads for your retail business, and this list scratches the surface. However, these tactics coupled with the valuable tools from Podium might just be the booster shot your retail business needs in the digital era. From conversing effortlessly with leads to generating raving online reviews, Podium’s services offer you a one-stop solution to the complex journey of generating quality leads in retail. Start strategizing today.