How to build the ultimate conversational marketing platform

As a Podium business, we know you love texting your customers. But if you want to offer the optimal conversational platform and attract new customers, there’s more. 

Webchat and Feedback support the meaningful, genuine conversations that keep customers engaged with your business—and coming back. They also give you the centralized hub you need to develop lasting, loyal relationships with your customer base. 

Reach customers right when they want to do business with you

Today, smartphones and text-based messaging poll as the preferred means of customer communications, shopping, and brand research. Customers now find your business online, while watching television, commuting on the train, or even during work hours. 

Consequently, convenience is key. With Webchat, people can seamlessly communicate with you through your website, via text or their favorite social media platform. This makes it easy for your customers to reach out to you on their terms and elevates your business as an accessible, helpful choice. 

Drive new business by promptly answering customer questions

When a prospective customer decides to take action to contact your business, it’s your time to shine. Customers send in questions about business hours, inventory levels, and/or product details when their desire to do business with you is at its absolute highest. They’re ready to head to your location if you’re still open for the day, or are quickly scrolling through their phone during a short time span they’ve allotted to research your offering. 

If your current processes lead to long delays in response time, customers’ urgency to do business with you will likely dwindle by the time you get back to them. Worse so, they might have already chosen to do business with a competitor. Webchat’s birds-eye-view brings all of your customer communication into one centralized location, so you can quickly jump on any and all questions no matter where they originate. It prevents important conversations from slipping through the cracks.

Show customers you care about their opinion

How often do you receive a survey request months after doing business with a company? By that time, most ignore providing their opinion, as it feels like their considerations would simply fall on deaf ears. With Feedback, you can show your customers you value their opinions by sending out surveys immediately after an interaction. 

As with reviews, it’s important to demonstrate that you care about the feedback you receive. You can do this by thanking customers and making changes according to their comments. 

Take the guesswork out of your content marketing

With Webchat’s streamlined hub of conversations, you’ll have an unparalleled window into what really matters most to your customers. While other businesses might struggle to develop relevant content, you’ll have a fresh perspective of what piques your customers’ interest. 

Find out which questions customers ask most frequently or what aspect of your product or service sparks the most conversation. Your Feedback surveys can also give you important insights into these touchpoints. You can easily update your website based on common questions or develop targeted blog and newsletter content focused on precisely what your customers want to see. 

Get Webchat and Feedback

Ultimately, these tools empower you to grow your customer base in the long-run by showing customers you care. Being the convenient option that quickly addresses their questions easily distinguishes you from your competitors. Understanding what matters most can transform your marketing outreach in new and exciting ways. By adding Podium Webchat and Feedback to your suite of tools, you’ll have the ideal conversational platform you need to stay top of mind in your industry. 

Open, authentic communication with clients makes them more comfortable doing business with you. You can try Feedback and Webchat free.