How to Grow Your Orthodontics Practice in 10 Ways

As an orthodontics practice, it’s essential to grow your business and establish a steadfast reputation to keep patients coming your way. This can feel daunting. But we’ve got your back with a list of 10 powerful ways to grow your orthodontics practice.

1. Showcase Your Expertise

In a specialized industry, it’s crucial to always highlight your expertise. Participate in industry conferences, publish articles in reputable journals, and use your online platforms to share the knowledge you’ve accumulated in orthodontics. This varies from common dental problems to the latest industry trends and technology being utilized. The more you show your expertise, the more clients trust you with their oral health needs.

We recommend sharing industry knowledge and showcasing your expertise to foster trust and credibility in your practice.

2. Utilize Podium Reviews

Positive reviews and testimonials significantly influence potential clients in choosing your practice. Podium Reviews is a comprehensive platform that helps businesses improve their online presence by gathering, monitoring, and requesting reviews from clients via text. It’s essential to have a strong reputation and address any negative feedback promptly and appropriately.

Podium’s platform simplifies the process of gathering reviews and helps you build a strong online reputation within the industry.

3. Offer Tele-orthodontics

In today’s fast-paced world, many people prefer convenience and accessibility. Offering tele-orthodontics, where patients can consult with you remotely, allows you to serve a broader client base. Many orthodontic concerns can be addressed through virtual appointments, and it can also be an excellent way for new clients to get familiar with your practice.

Embrace tele-orthodontics as an innovative and accessible approach to expanding your clientele and providing top-notch services within the orthodontics industry.

4. Collaborate With Dental Professionals

Forge partnerships with local dentists and other oral care professionals to grow your orthodontics practice. Establishing a strong professional network will lead to an increase in referrals as dentists often recommend orthodontists to their patients. Reciprocate the favor by referring your clients to dentists for general dental treatments, creating a symbiotic relationship within the industry.

Reaching out to fellow dental professionals and establishing meaningful collaborations can result in mutual benefits for all parties involved, leading to growth and success.

5. Implement a Loyalty Program

A loyalty program can increase patient retention and motivate patients to refer friends and family to your practice. Offer exclusive deals and discounts to long-term clients or those who provide referrals. Happy patients naturally spread positive word-of-mouth, which can lead to an increased client base.

6. Customize Orthodontic Treatment Plans

Different clients have unique orthodontic needs. Consequently, offering customized orthodontic treatment plans will not only make your practice stand out but also provide the best possible outcomes for clients. By tailoring treatments according to individual needs, patients have an improved experience and are more likely to recommend your services to others.

Customizing orthodontic treatment plans allows for greater patient satisfaction and may lead to higher referral rates.

7. Invest in Advanced Technologies

Embrace the latest orthodontic technology such as clear aligners, digital tracking systems, and 3D imaging to provide the best possible outcomes and maximum comfort for your clients. Integrating these technologies will not only streamline processes within your practice but also demonstrate your commitment to offering state-of-the-art care to clients.

Investing in advanced technology can improve your client experience and help you stay ahead of the curve in the orthodontics industry.

8. Boost Staff Expertise

Continually train and develop your staff’s skills to ensure your practice is operating at the highest level. Encourage team members to attend seminars and workshops to stay up-to-date on the latest industry trends so they can apply that knowledge to client care. A well-trained staff also enhances the patient experience as they feel assured they are in capable hands.

Focusing on staff expertise ultimately benefits your practice with better patient experiences, increased satisfaction, and referrals.

9. Enhance Your Patient Experience

From the moment clients walk into your practice, their overall experience should be positive, friendly, and professional. A comfortable waiting area, helpful staff, and timely appointment schedules can all contribute to a positive client experience. Happy clients are more likely to return and refer their friends and family to your orthodontics practice.

We recommend concentrating on creating a positive patient experience to encourage clients to keep coming back and referring others to your practice.

10. Create Educational Resources

Offer free educational resources to clients such as brochures, videos, or blog posts that help to explain common orthodontic problems and treatments. Educating clients about the importance of proper oral health and orthodontic care will encourage them to trust your expertise and seek your services when needed.

Creating educational resources for clients portrays your practice as a reliable and trustworthy source of information, attracting more clients to your practice.

Let Podium Help You Grow

As you can see, various methods can help you grow your practice. With a combination of personalized treatments, positive patient experiences, and the use of platforms like Podium to manage your online reputation, you’ll be on your way to thriving in the Orthodontics industry.