How to Grow Your Orthopedic Surgery Practice in 10 Ways

As a local business in the surgery industry, it’s important to stay updated with the latest tools and techniques to grow your practice and attract more patients. We’ve compiled a list of 10 unique recommendations that can help your practice immeasurably. Check them out!

1. Emphasize Patient Education

One of the best ways to grow your orthopedic surgery practice is by emphasizing patient education. By providing resources like informative articles, brochures, and engaging videos, you can make patients feel more informed about their health and treatment options. Additionally, you can build trust with patients and help them feel more comfortable with the decision to choose your practice.

We suggest creating a library of resources available on your website – this can be a valuable asset to both new and existing patients and improve your online presence as well.

2. Enhance Patient Communication with Podium

Effective communication with patients is essential whether it’s for appointment reminders, rescheduling, or addressing concerns. Podium’s Reviews and texting tools help improve communication, making it easier for you to maintain patient relationships and garner positive feedback.

Podium’s platform helps simplify the management of your online presence and makes interaction with your patients more seamless. A better experience for your patients can lead to more positive reviews and ultimately generate more clients for your practice.

3. Establish a Telemedicine Service

Telemedicine is becoming increasingly popular, especially with the rise of remote patient care during the pandemic. Offering telemedicine consultations can not only help your practice reach a wider audience but also provide flexibility and convenience to your existing patients.

Telemedicine can distinguish your practice from others in the industry and solidify your reputation as a modern, forward-thinking provider.

4. Foster Partnerships with Physical Therapists

Fostering relationships with local physical therapists can be a fantastic way to grow your practice. Since many orthopedic surgery patients require physical therapy post-surgery, partnering with PT clinics can lead to referrals and help maintain a constant stream of new patients.

Establish an active network of physical therapists in your area to expand your referral base and provide exceptional care to your patients.

5. Create a Patient-Focused Blog

A blog is a great way to keep your patients informed and engaged with your practice. Share success stories, updates about your practice, educational articles, and even external content relevant to the surgery industry.

By keeping your content fresh, interesting, and patient-focused, you can create a valuable resource that appeals to both prospective and existing patients.

6. Offer Specialized Services

Offering specialized services can set your practice apart from the competition, making it more attractive to patients seeking targeted treatment. By focusing on a specific niche, such as sports medicine or spine surgery, you can establish yourself as a leader in the area.

By promoting these specialized services, you can effectively target the right patient demographics and build a unique reputation for your practice within the industry.

7. Showcase Patient Testimonials

Positive reviews and testimonials from satisfied patients are powerful marketing tools for any orthopedic surgery practice. By prominently displaying these testimonials on your website and social media channels, you can demonstrate the quality of your services to potential patients.

Actively collect patient feedback and showcase it to reinforce your practice’s credibility and commitment to patient satisfaction.

8. Implement a Comprehensive SEO Strategy

Having a strong SEO (Search Engine Optimization) strategy can give your practice a significant edge by improving its visibility in search engine results. SEO helps patients find your website when searching for orthopedic treatment options, ultimately increasing your chances of gaining new patients.

Invest in a solid SEO strategy to boost your online presence and attract more patients seeking orthopedic care.

9. Use Online Scheduling Software

Streamlining the appointment booking process can lead to more prospects choosing your practice. Implementing online scheduling software not only accommodates patients’ preferences for digital interaction but also reduces the workload on your administrative staff.

By making scheduling more efficient, you can improve both patient satisfaction and staff productivity.

10. Offer Flexible Financing Options

Orthopedic surgery can be costly, and patients may feel hesitant to commit to a procedure without accessible financing options. Providing flexible payment plans can help alleviate financial stress and make your practice more appealing to those considering orthopedic surgery.

By offering a variety of financing solutions, you can expand your patient base and make your practice more accessible to those in need.

Grow Your Orthopedic Surgery Practice with Podium

Implementing these 10 unique recommendations can help your orthopedic surgery practice stay ahead of the competition and experience significant growth. Emphasizing patient education, enhancing communication, and embracing modern tools like Podium will help you attract new patients and retain existing ones. By focusing on providing the best possible patient experience, your practice can enjoy continued success in the ever-evolving field of orthopedic surgery.