The Ultimate Guide to Increase Brand Awareness in 2025: 10 Tactics

There are many brands online that you may not be able to tell apart. They might sell similar items, produce similar ads on Facebook or Instagram, or even use the same models from wholesale or dropshipping companies. Their tactics to reach their audiences could be to blast their single piece of content out to the masses and hope it sticks, and they might be successful. But the average customer may not know their brand name and wouldn’t be able to pick them out of the crowd. That’s why brand awareness is important when you’re putting together marketing campaigns.

Increasing brand awareness is how you can get people to recognize your company and make a purchase from it. And that recognition matters, because it builds loyalty and gets customers to come back to you again rather than buying a similar item from someone else.

However, developing brand awareness can be tough. It requires you to build a brand that is easy to recognize via your logo and branding, products, and values. And while some businesses might initially be successful without it, the reality is that brand awareness is imperative for the successful development of a business in the long term. If you build solid brand awareness, your customers will know your brand immediately when they see your logo, trademarked phrasing, or other aspects of your business. They’ll remember their experiences with you, and they’ll (hopefully) stay loyal.

That’s exactly what you want to help your brand grow.

What is brand awareness?

Brand awareness is defined as how customers view your brand, recognize it, and recall it. Brand awareness can involve your brand’s values, such as your mission statement and activities you do within a community, your logo, or even your most popular, trending products.

Brand awareness is often confused with another term, brand recognition, which is slightly different. Brand recognition is a lighter form of brand awareness and only refers to identifying a brand by its audio or visual branding. For example, you recognize Mcdonald’s because of the “ba da ba ba ba, I’m lovin’ it” theme or Apple by its apple-shaped logo.

How To Increase Brand Awareness: 10 Strategies

Getting your brand recognized is the first step toward building a strong customer base. And encouraging loyal customers to share your brand with others is vital to growing your brand.

To boost brand awareness and stay ahead of competitors, you can implement one or more of these helpful strategies:

Maintain a Uniform Brand Identity Across All Platforms

Consistency is key as you build brand awareness among your target audience. You want your target audience to understand what your brand is by recognizing visual and audio cues. You also want to connect on a more emotional level, ensuring that you have a relationship rather than simply a transaction.

Across all platforms, maintain a uniform brand identity, ensuring your ads, social media content, and other outreach tactics all reflect your brand in the same way. For example, if you’re using a green rabbit logo, that logo should be the same on every platform.

Engage in Collaborative Marketing Efforts

You can collaborate to make the most out of your marketing efforts. Collaborating with your own customers is an excellent way to gain immediate feedback and shift your marketing campaign tactics if and when needed. When you focus on social listening, you’ll also impress your customers, which can encourage them to share more about your brand with others.

Leverage Thought Leadership To Establish Authority

Becoming a thought leader in your industry helps you show your authority and prove that your business is trustworthy. Your marketing content may offer how-to advice or answer commonly asked questions. You might discuss how your business is innovative or what you’re doing to solve problems for consumers like those you want to convert.

Utilize Influencer Partnerships for a Broader Reach

Influencers have established themselves as leaders in their spaces. They have loyal followers and people who trust them to share their opinions on products and services like yours. If you partner with influencers, you can borrow some of that social proof and trust to propel your own brand forward.

Implement a Strategic Content Distribution Plan

Consistent content is key, and you’ll want to distribute it correctly across multiple platforms. Remember to come up with a content marketing and distribution plan that posts your content at the right time, in the right format, and to the right audiences on a regular schedule.

Develop a Memorable Brand Narrative

People love hearing stories, and telling a story about your brand can be an excellent way to connect with others. Repetition is key in this case, and you should share positive stories about your brand across all your social media and marketing channels. Whether you’re posting on Facebook and Instagram or creating branded content for television, ensure your narrative stays the same. Share what’s going well for your brand, discuss how you can help others, and signify that your brand is the right one to buy from or work with.

Execute Targeted Advertising Campaigns

Generally, targeted advertising is a way to reach out to each segment of your audience. It’s more personalized than advertising to everyone in the same way. But, targeted advertising can have another perk.

With targeted advertising campaigns, you can also get your brand out in front of new audiences. You may already reach certain audiences well, but using targeted campaigns can help you shift slightly for greater outreach. Just remember that you should personalize those campaigns to ensure they turn as many leads into conversions as possible.

Focus on Customer Experience To Drive Word-of-Mouth

A good customer experience drives word-of-mouth marketing to higher levels. Everyone loves talking about positive experiences they have with brands. They also love talking about negative experiences, and those negative experiences can sink brands that don’t pay attention.

From the first moment a customer looks at your products or services until they check out, you should provide the best customer experience possible. Have polite customer service agents, offer personalized recommendations, and respond to feedback on social media platforms or review sites (positive or negative) to show that you care.

Participate in Relevant Sponsorships and Events

When possible, participating in relevant sponsorships or events can be a good way to get your brand recognized. On a local level, sponsoring a sports team or school event can get your brand in front of hundreds or thousands of people all at once. On a larger scale, sponsoring a major event, such as the Olympics, could get your brand worldwide recognition.

Create and Promote Shareable Content

Finally, create and promote your most sharable content. You might record a walkthrough to help someone use your software for the first time or make entertaining content about solving a problem using your products. Whatever you do, focus on making it sharable. Interesting, educational, and helpful content is most likely to do well among consumers and could even go viral on social media platforms.

Why is brand awareness important?

Brand awareness is an important part of building trust and loyalty among customers.

No brand can survive without a positive reputation. That’s why building brand recognition and awareness are the very first things you’ll want to focus on. You need to start getting your brand in front of people. Using the right branded content, graphics, and advertisements, you’ll slowly build recognition and awareness.

Over time, you’ll want to continue building your brand, and doing so is easier when people recognize your products or services as different from what the competition offers. Remember, strong brand awareness can increase sales and market share, ensuring your business has the revenue to keep its doors open.

3 Brand Awareness Metrics

If you’re interested in seeing how well your brand is recognized among consumers, you can use brand awareness metrics to do so. These three metrics can help you get started:

Direct Traffic

Direct website traffic can signify how well your brand is recognized. People have to know your website to type it directly into a search bar, and to do that, they most likely need to know your brand’s name. Using direct traffic data will help you determine how much your marketing is “sinking in” and if consumers are able to remember your name enough to come to your website.

To get your direct traffic information, use a keyword tool. Then, type in your brand name and look at the “volume” segment. That volume will give you the average number of searches for your brand name, giving you a general idea of the direct traffic you’re getting from your marketing campaigns.

Social Engagement

How engaged followers are with your business can signify whether they are well aware of your brand or not. On social media, check engagement levels across comments, likes, shares, and reposts. If you have many shares and reposts, you can be sure your content is impactful enough for people to spread the word about your business. If you get lots of comments, you can determine that at least that particular piece of content has been interesting enough to capture the audience’s attention.

Brand Mentions

Finally, look at brand mentions to see if people are talking about your brand. Brand mentions can be helpful if you’re looking to learn what people have to say about your brand, too. One of the easiest ways to track brand mentions is with Google Alert. Just turn on Google Alert, and it will monitor the internet for mentions.

Build Better Brand Awareness With Podium

Building awareness of your brand takes time, and you will need to maintain a positive experience with consumers to build the kind of loyalty that encourages them to share your content and grow your reach.

With Podium, you can greatly increase your brand’s visibility by managing interactions with customers, keeping track of reviews, and maintaining communications in one easy-to-use, consolidated inbox. Podium’s lead management and communication platform is powered by artificial intelligence (AI) and streamlines the customer experience from the first interaction.

Respond to new leads within seconds, manage reviews to improve your star rating, and stay connected with a text messaging platform that sends automated responses, personalized messages, and marketing content to your audience. See how Podium improves brand awareness with a demo.