Top 10 Mattress Business Marketing Trends for 2024

Trends are forever changing in the fast-paced world of retail, and this extends to the mattress industry. To make sure your business stays ahead of the curve, dive into these ten recommendations of current marketing tactics for mattress businesses and get started with Podium tools to revolutionize the way you connect with your customers.

Podium’s conversational AI is outcome-driven – it doesn’t just respond to inbound leads it guides conversations toward a specific goal, such as a sale or booking. Unlike other AI systems that focus on providing correct responses, Podium aims to drive specific customer actions to grow your business. 

1. Utilize Customer Reviews

A positive online review can help encourage prospective customers to trust your business. For example, customers sharing about the amazing sleep they got because of your comfortable mattresses can influence the future decision-making processes of potential clients.

We recommend making the most of reviews and sharing them widely. This approach humanizes your marketing and makes it much more influential. Using a tool like Podium Reviews can make it significantly easier to collect customer feedback in real time.

2. Foster Local Partnerships

Networking and forming partnerships with local businesses relevant to your industry can work wonders for your business growth. Cross-promotional efforts can help you reach a wider audience. For example, collaborating with a local real estate agency or an interior decorator offers an excellent opportunity to promote your mattresses.

We recommend pairing this strategy with an inter-business customer referral scheme. Other businesses’ customers who are referred to your business are more likely to view your brand as trustworthy.

3. Initiate Sleep Education Campaigns

Developing and promoting educational content about the importance of proper sleep, the role of a good mattress, and how to choose one can catch the attention of your potential customers. Infographics, blog posts, webinars, or video series can be engaging formats for presenting your content.

We recommend using this education-based marketing approach to connect with your audience. Not only does this solidify your branding as a trusted source of information, but it also markets your products without an aggressive sales pitch.

4. Showcase Product Innovations

Focusing on the unique features of your mattresses, like cooling technology, ergonomic design, or the materials used can set you apart from the competition. Showcasing these features can position your brand as a front runner in the mattress industry.

We recommend using platforms like YouTube or Instagram to showcase product features and innovations. Make sure your audience knows why your product is unique and worth their investment.

5. Invest in Targeted Advertising

Targeted advertising lets you reach potential customers based on their demographics and behavior. Using Google AdWords or social media ads can help you reach your local target audience more effectively.

We recommend developing targeted advertising strategies with a focus on the specific needs and preferences of your local consumer base. You will need a comprehensive understanding of your target audience to do this efficiently.

6. Embrace Influencer Marketing

Influencer marketing can help your products reach a wider audience. Collaborating with local influencers who connect with your target audience can lead to impressive results and business growth.

We recommend partnering with influencers who cater to a home décor or lifestyle niche. Having their endorsement can drive more traffic to your stores and bolster sales.

7. Engage in Community Events

Participating in local community events, fairs, or expos can help you connect directly with potential customers. Showcasing your mattresses and allowing potential customers to physically experience the comfort your mattresses provide can influence their decision to purchase from you.

We recommend sponsoring or contributing to local events for added visibility and to show your commitment to your local community.

8. Utilize SEO Strategies

Implementing smart SEO strategies can take your online presence to another level. Using specific mattress-related keywords in your content can make your website rank higher in search engine results.

We recommend regularly updating and optimizing your website’s content too. You could consider creating a blog section on your website to continuously roll out keyword-rich content.

9. Personalize Your Customer Outreach

Personalized customer outreach can help customers feel special and taken care of. You can do this through personalized email offers or recommendations based on their previous purchases or viewed items.

We recommend using a smart tool like Podium Text Marketing. It provides a platform for effective text marketing campaigns that can be personalized, creating direct one-on-one communication with your customers which leads to better customer engagement.

10. Embrace Analytics

As you incorporate new marketing strategies, it’s crucial to track their performance. There are plenty of tools available that can provide analytics to gauge the effectiveness of your marketing efforts.

Understanding these analytics can help you to prioritize the most effective techniques, optimize your marketing approach, and ultimately boost your return on investment.

Get Started

Adopting these marketing strategies can bring you closer to reaching your business goals. Whether it’s personalized text marketing or gathering valuable market feedback through reviews, Podium can be your go-to tool for growing your mattress business in today’s digital marketing landscape. Transform your business with Podium’s AI Employee. Get a Demo Today.