Top 10 Property Management Marketing Trends for 2024

Running a local business in the property management industry can seem daunting, given the range of marketing strategies available today. However, using the right mix of tactics can boost your brand visibility, gain trust from potential tenants and landlords, and increase your overall customer base. Through our platform Podium, we’ve helped countless property managers effectively engage with tenants and owners alike. Here’s a compilation of the top ten marketing strategies specifically tailored to the needs of property management businesses.

1. Tap Into Community Networking

Nothing beats face-to-face interactions in establishing working relationships. Attend town meetings, local fairs, and other community events to boost your business’s visibility and establish a reputation as a trusted local property manager.

Creating networks within local businesses and homeowners associations can lead to strategic partnerships and generate referrals.

2. Leverage Local SEO

Search engine optimization is vital for any business’s online presence. For property management companies, local SEO is particularly crucial. Optimizing your website for local keywords will ensure that your business appears in the search results when local clients are searching for property management services.

Optimize your site for locally-relevant keywords and keep directory listings updated for better local visibility.

3. Send Bulk Text Messages to Customers

In our digitally-driven era, reaching your customers on the devices they use the most just makes sense. Consider using bulk SMS marketing to send promotional offers, appointment reminders, and important notifications.

For a more streamlined customer communication experience, use the Podium Text Marketing tool. It allows you to send messages in bulk, making it easy to reach all of your contacts directly.

4. Use Virtual Tours

Virtual tours have become a real estate marketing norm. Offering 360-degree tours of your properties not only showcases them in an intriguing way but also saves physical tour time for both parties. Plus, it lets you reach remote prospects who may not be in a position to physically visit your space.

Professional-grade virtual tours are great for potential clients and offer a unique user experience.

5. Start a Property Blog

Starting a blog can demonstrate your knowledge and expertise in the property management industry. You can address common questions, offer tips for landlords and tenants, and discuss local events or housing trends.

A well-maintained blog drives organic traffic, improves SEO, and positions you as a go-to expert in your field.

6. Offer Exceptional Customer Service

Exceptional customer service leads to positive reviews and word-of-mouth referrals. Respond quickly to questions, resolve issues promptly, and maintain open communication lines with your tenants and property owners.

Remember, happy clients are the best advertisements for your property management business.

7. Harness Paid Advertising

Paid advertising can help you reach a larger audience by presenting your offerings within geographically specific areas. Google Ads can place your business at the top of search results, while Facebook and Instagram ads can be useful targeting tools on social media.

Start with small campaigns, experiment with different variables, and invest more in the ads with the best return.

8. Encourage Online Reviews

Prospective clients often turn to reviews before moving forward with a property management company. Encourage past clients to leave you positive online reviews. You can do this through emails, text messages, or even in person.

Making use of a review management platform like Podium Reviews can make this process easier.

9. Invest in Professional Websites and Photos

Your website and property photos are usually the first impression prospects have of your business. Professional, clear, and engaging photos can significantly impact rental decisions.

A modern, user-friendly website gives your business credibility. Investing in these key areas can set your property management business apart from the competition.

10. Utilize Social Media Marketing

Social media platforms offer a perfect stage for showcasing your properties and engaging with your community. Regular posts of available properties, customer testimonials, and engaging content can generate leads and create a strong online presence.

Consistency and engagement are key when it comes to social media marketing.

Get Started

Diversifying your marketing approach and utilizing the right tactics can not only increase your visibility but also build your brand’s credibility in the local market. It’s important to remember that every property management business is unique, and strategies can be fine tuned for your company’s specific needs. Podium has all the right tools to help you succeed; get started with us today.