Top 10 SEO Strategies for Exteriors Businesses

If you’re running an exteriors business, it’s important to understand how to utilize the advantages of digital communication for the growth of your company. Check out these top 10 SEO strategies for maximizing your online potential and thriving in this competitive field.

1. Focus on Local SEO

As a business that often serves local customers, it’s important to put a substantial focus on local SEO strategies. These include managing your Google Business Profile, optimizing your website for local keywords, and getting high-quality backlinks from local businesses.

Local SEO allows you to reach out to your immediate surrounding communities, making it a highly effective method for exteriors businesses.

2. Harness Reviews with Podium

Reviews make a massive impact on the local SEO of your business. Having positive reviews increases your brand’s trustworthiness and enhances your online reputation. Using a tool like Podium’s Reviews platform can make this process seamless. Podium allows you to gather and manage customer reviews in one place via text, empowering you to harness the power of customer feedback to improve SEO.

This tool serves as a medium to boost your local search rankings, ultimately driving more foot traffic to your business. Learn more about Podium’s offerings here.

3. Optimize Your Website Architecture

Having good website architecture is important for both the user experience and search engine bots. Ensure that your site has a clear map of pages, subpages, and links that are easy to navigate.

A streamlined website design with both visible and invisible SEO improves your search engine attention capture, enhancing your site’s visibility and ranking.

4. Use Image SEO

For exteriors businesses, image SEO can play a significant role. People want to see your previous work, expertise, and team. Optimizing your images for SEO can help search engines understand and index them effectively.

Using alt-tags, compressed images for quick loading, and captions can make a substantial difference in your SEO rankings.

5. Take Advantage of Google Posts

Google Posts allows businesses to share content directly on Google. This can include events, products, or service-related posts.

This feature helps in gaining visibility in search results and drives more traffic both online and offline to your business.

6. Create High-Quality Backlinks

Backlinks are a vital component of any SEO strategy. They not only increase your site’s credibility in the eyes of Google but also drive more traffic to your website. Partner with other businesses, bloggers, or presses to build high-quality backlinks.

Remember, the focus should always be on the quality of backlinks rather than the quantity.

7. Update Content

To improve your SEO, continuous content updates are crucial. Whether it’s blog posts, new images, customer testimonials, or team updates, regular content keeps your website fresh and up-to-date.

Consistently updating your site content signals to Google that your website is active, which can enhance your rankings.

8. Make Use of Social Media

Social media may not directly contribute to SEO, but it helps in improving your online presence, bringing indirect SEO benefits. Share your content on various platforms, engage with your audience, and increase the social signals of your website.

Building a robust social media presence is helpful for improving organic visibility and attracting more traffic.

9. Use SEO-Optimized Video

Video content is powerful and engaging. Optimizing your video content for SEO can significantly improve your search engine rankings. Use appropriate keywords in your video title, description, and tags. Also, host the video on your website before uploading it to sharing sites.

SEO-optimized video content can enhance your visibility and set you apart in the exteriors industry.

10. Optimize for Mobile

Today, the majority of internet users browse through mobile, and Google’s mobile-first indexing considers your mobile site for indexing and ranking. So, having a mobile-friendly website is crucial for SEO.

Mobile optimization not only improves your SEO but also offers a superior browsing experience for your site visitors.

Amplify Your Exteriors Business with Podium

SEO is a vast field with various strategies to experiment with. These recommendations provide a comprehensive method to enhance your business’s online visibility and customer reach. Leverage these tools, focus on customer satisfaction, and create unique, valuable content to keep your business thriving in the exteriors industry.

Also, remember that online reviews play a crucial role in your local SEO. Enhance them efficiently with Podium. It’s time to take charge of your online reputation and reviews to enhance your local SEO. Get started today.